Introducing Display Logic: Show the right questions to the right respondent
Display Logic lets you build a single survey that adapts to each respondent based on their answers, metadata, and custom variables. Instead of forcing everyone through the same long form, or maintaining separate surveys for different audiences, you set conditions that control which pages, questions, and answer options appear.
Respondents see a shorter, more relevant survey. Completion rates go up. The data you collect is cleaner from the start. And you manage it all from one place.
Video walkthrough of Display Logic
One Survey. Multiple Paths. Better Data.
If you're running surveys across different audiences or segments, you know the problem:
- Different customer types need different questions, but everyone sees the same form
- Completion rates drop as respondents wade through questions that aren't relevant to them
- You're maintaining three or four versions of what is basically the same survey
- Your data is full of noise from irrelevant responses, which means more cleanup before you can analyse anything
SmartSurvey's Display Logic solves this. Set conditions once, and your survey does the rest.
Page Display Logic: Show or hide entire pages based on previous answers. Cut irrelevant sections so respondents move through faster and you collect focused data without the noise.
Question Display Logic: Show or hide individual questions based on what the respondent answered previously. Ask the right follow-up to the right person. Every answer you collect is relevant.
In-Page Question Logic: Configure logic for questions on the same page, so follow-up questions appear dynamically without a page reload. Respondents get a smooth, conversational experience.
Answer Choice Display Logic: Show or hide specific answer options based on previous answers. Keep a single question where you'd otherwise need several, with respondents only seeing the choices that apply to them.
Conditions can be set using previous question answers, metadata, or custom variables, and combined with AND/OR rules to match your exact requirements.
Interactive Demo - Take a tour of Display Logic
Display Logic is available now across Advanced, Growth, Full Access, and Smart Solution plans
Logic type availability varies by plan:
- Advanced: Page + Question display logic
- Growth: Page + Question + In-Page Question logic
- Full Access & Smart Solutions: All logic types including Answer Choice logic
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