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Compare SmartSurvey vs SurveyGizmo

Satisfied customers are our ultimate goal and we are always looking for ways to provide you with the solutions you need. While you are searching for alternatives to SurveyGizmo, you should look beyond the features to other elements that will help you get the results you need, including data security, customer support, mobile functionality and survey customisation.

UK-based and secure

Data is stored on UK servers, so you won’t have to rely on the EU-US privacy framework for GDPR compliance.

Dedicated support

100% personal, one-to-one online and telephone support from dedicated account managers.

SMS distribution

Increase response rates by sending surveys via SMS, instantly reaching your target audience.

SmartSurvey vs SurveyGizmo comparison table

  SmartSurvey SurveyGizmo
Main features
Unlimited questions & responses No restrictions with our business and enterprise plans
Advanced skip logic Use skip logic, piping, scoring and randomisation to ask the right questions
Powerful analysis features Filter survey responses for key statistical data and text analysis
Multiple file export types Export survey data to excel, word, pdf and many more
Send via bulk email Send the survey link, with a customised email message, to a contact list through SmartSurvey
Print-friendly Download to word or print your survey
SMS distribution & tracking Send surveys via SMS to reach respondants anywhere, anytime
Export individual responses in bulk Quickly download all responses as they appear on the Individual responses tab into one PDF (.pdf) or Word (.doc) file.
Export cross tab report View and compare relationships between certain questions. This feature will generate a cross tab report with charts for all questions in your survey. This is exported in an Excel (.xlsx) format.
Dedicated account manager Receive support from a dedicated account manager
UK-based All data is stored on servers in the UK. Competitors will have to rely on the EU-US privacy framework or Standard Model Clauses to be GDPR compliant
Data Protection Act SmartSurvey is registered under the data protection act. Data collected through SmartSurvey is owned by 'you' the user and will not be accessed or shared with anyone else without your permission
Email tracking & automated reminders Track open, view, failures, opt-outs, and completes of each respondent in your contact list.

Notice an error in our data? Please let us know

Simple to use

If you are looking for a user-friendly yet advanced online survey software, then sign up to SmartSurvey and you could create and launch your first survey in a matter of minutes. There's no need to waste time with overcomplicated systems.

GDPR compliant

Do you operate in the UK and perform research through online surveys? If you do, it is essential that your data collection and storage complies with the General Data Protection Regulation (GDPR). To be compliant, none of your data should leave the European Union. With SmartSurvey, all of the data you collect will remain in the UK, where we store it, whereas SurveyGizmo’s servers are based in the United States.

Customer support when you need it

We understand that your time is valuable. That's why we are on hand to help you out during UK office hours. Call us any time from Monday to Friday between 9:00 am and 5:30 pm GMT on our free phone number to talk to our friendly, expert support team. We’re committed to solving your issues as quickly as possible, so you can collect the data you need without having to wait for a response to a support ticket or email. During British trading hours, there will always be someone available to take your call.

Domain branding

SmartSurvey enables you to fully customise your online surveys, which includes the branding of your survey links. You are provided with an option to use your own domain name as part of your survey link, so a sub domain of your choice can replace the default survey link.

smartsurvey.co.uk/s/surveyid

yourdomain.com/surveyname

Advanced design tools

If you're a design whiz (or work with designers), SmartSurvey offers you the opportunity to build custom themes using HTML and CSS. This gives you ultimate freedom when it comes to designing your surveys. (If you need a hand, we also have a team of designers who can create bespoke themes for you).

set survey theme options

Completely free for as long as you want

With SmartSurvey there is no obligation to sign up to a paid package. Enjoy many features on our free system for as long as you want and never pay a penny. Should you need to access our premium features, you can easily upgrade your account at any time and then downgrade as soon as you have completed your research. There's no contract - no ties.

Upload files

Respondents using SmartSurvey can upload files from their own devices to the survey as part of their response. You can then look at these files within SmartSurvey when viewing responses. This makes SmartSurvey a powerful tool for applications and CVs, or even in situations where you need respondents to send photos.

uploading files to surveys

Want to know more?

If you are still not sure that we are the best alternative to SurveyGizmo, why not get in touch to find out more?

If you want to know more about our plans, please give our team a call on +44(0)1684 342400 or fill out our get in touch form.

Get in touch

Safe & Secure

Security is our most important feature
and we take it seriously

Security Features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 Certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU Based Servers

All data is stored and backed up on UK/EU-based servers. You can rest assured your data never leaves the EU.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.


  • GDPR compliant
  • ISO 27001 security logo
  • G-Cloud supplier
  • Cyber essentials plus
  • MRS Company Partner
  • Information Commissioners Office
  • McAfee Secure site logo
  • DSS compliant

Get in touch

If you would like to find out more about how SmartSurvey can help your business, please call us on 0800 0937 822 or complete the form below.



  • UK-based and secure

    We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

  • Dedicated support

    Access to a knowledgeable account manager for personal assistance for when you most need it.

  • Flexible to suit your needs

    Our friendly design team is on hand to assist with any bespoke design and custom development requests.

  • We’ll go that extra step

    We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

Send us a message

Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.