Make Smarter Decisions

Create online surveys, forms and questionnaires to collect and analyse data, giving you the insights to make smarter decisions

An image of a woman using SmartSurvey on a mobile device. Screenshots of the survey and the survey results graph are shown around her.

The survey platform for everyone

From students and charities to businesses and public sector organisations, our customers trust our platform to capture and act on data every day.


Quickly build smart engaging surveys

SmartSurvey is packed with features to help you quickly and easily reach respondents and capture feedback and opinions. All plans benefit from unlimited surveys, a library of ready-made templates and a wide range of question types.

Paid plans include advanced question types and logic. Enterprise plans add out-of-the-box customer experience questions, dashboards and sophisticated custom variable options.

Screenshots showing the template selection screen and an array of question-types.
Screenshots showing examples of survey links in email and social media.


Reach your audience wherever they are

Extend the reach of your survey with powerful in-built distribution options. All plans provide unique links to share, send and track your surveys, or embed on your website.

Business plans and above can send and track survey invites using our in-built email tool. Enterprise plans further extend your reach with SMS invites, offline capture, kiosk mode and web exit surveys.


Identify valuable insights

SmartSurvey gives you the tools to reveal data that’s most important to you. All plans allow you to see responses in real-time, with a visual summary of your results so you can quickly make sense of your data.

Paid plans extend your ability to visualise data through customisable charts, word clouds and filtering tools, then create, save and share custom reports using views. Business plans and above go even further with powerful raw data, summary data, cross tab exports and scheduling tools.

Screenshots showing results data displayed in charts and graphs.

SmartSurvey for enterprises

Powerful data collection tools for organisations that need even more.

White-label Automate Collaborate Secure
Screenshots illustrating how custom branding can be applied to survey themes and email templates.

White label

Create surveys that perfectly match your brand identity, build trust and improve engagement with your audience. We’ll help you fully white label your surveys and sharing links using your domain ( We’ll even build a bespoke survey theme that reflects your brand and give you the option to remove our ‘powered by’ footer.


Work smarter using our automation tools. Pre-populate your surveys and forms with default answer features. Use webhooks, APIs or Zapier to construct bespoke integrations and exchange data between SmartSurvey and key systems or use our out-of-the-box integration for Salesforce. Create workflows to trigger survey send on specific events.

A screenshot displaying Salesforce integration settings.
Screenshots showing the question library and theme selection menu.


Work more effectively on surveys with others. Allow multiple people to work on and contribute to a single survey. Set user privileges with admin controls for surveys, questions and your branded theme to ensure consistency and compliance.


Maximise your account security. On our Enterprise plan you’ll have the widest range of access control features available to secure your account. Talk to us about our password policies, 2FA (Two-Factor Authentication) via SMS, account IP address restrictions, IP access/blocking, SSO (Single Sign On) and more.

Screenshots showing Two-factor Authentication and SSO options.

Ready to start?

How enterprise customers are using SmartSurvey

Our platform is helping Enterprises deliver effective feedback management programmes

Why SmartSurvey?

Big enough to meet your needs, smart enough to care.

No nasty surprises

With our paid plans, you won’t get stung with additional charges if you accidently go over your survey response limit. All our plans above Pro monthly include unlimited responses, so you can just focus on generating the best possible survey results.

Screenshots showing results data and "£0 additional charges".
Compliance and accreditation logos: GDPR, ISO 27001, NHS Data Security and Protection Toolkit, Cyber Essentials Plus, ICO, FSQS registered, PCI DSS compliant, G-Cloud supplier.

You’re in safe hands

When it comes to data protection and security you can be confident that we adhere to the highest standards. We are ISO27001 and Cyber Essentials Plus certified and compliant with GDPR and the Data Protection Act. Our primary data centre is based in Manchester, UK, and our disaster recovery site in Portsmouth, UK.

Making surveys accessible to everyone

We do everything possible to enable everyone to respond. We’ve made our WCAG compliant accessible theme available free of charge on all plans, to ensure compatibility of your surveys with assistive technologies.

Screenshots showing high-contrast display styles and screenreader use. WCAG 2.1 Level AA.
Customer logos: Auto Windscreens,, Ticketmaster, Mercedes Benz, Dunelm, Harrods, Co-op,, NHS, Macmillan Cancer Support.

You’re in great company

From individuals to worldwide brands, more than 500,000 people have used SmartSurvey to answer over 1 billion questions. From single surveys to complex ongoing feedback programmes, our platform scales to meet your needs. Our users trust us to deliver the performance, functionality and support they need.

Multi-award winning survey software

Crozdesk Software Awards 2022 - Leader - Survey & polling.
Crozdesk - Happiest Users - High user satisfaction - 2022.
G2 - Momentum Leader - Winter, 2022.
G2 - High Performer - Winter, 2022.
Capterra - Best Value - 2021.
Capterra - Best Ease of Use - 2021.
Software Advice - Most Recommended - 2021.
Software Advice - Best Customer Support - 2021.

Solutions to meet any survey need


Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.


Access our most advanced tools, features and integrations to power your feedback activities and drive change.