Get to insights faster with AI-powered feedback management



Let AI do the heavy lifting so you can focus on what matters
Surface issues automatically
AI categorises feedback into meaningful themes in seconds, so you can see your biggest issues at a glance.
Understand how people feel
Sentiment analysis reveals the emotion behind every response, automatically – no manual reading required.
Find what’s driving the numbers
Key driver analysis pinpoints the root causes behind your metrics so you know exactly where to focus.
Generate surveys in minutes
Survey generation helps you create effective surveys faster, so you can start collecting feedback sooner.
Understand the why behind your feedback
Drill down beyond themes to uncover the specific drivers behind satisfaction, loyalty, and churn
Prioritise the changes that will move the needle on your most important metrics
Build a data-backed action plan that gives stakeholders the confidence to act


Surface your biggest issues without the manual work
Let AI organise thousands of open-text responses into clear, meaningful themes automatically
See which issues are generating the most feedback so you can prioritise what to address first
Eliminate hours of manual tagging and free your team to focus on action, not administration
Explore thematic analysis
See the emotion behind every response
Automatically classify every response as positive, negative, or neutral without reading a single one
Track how sentiment changes over time to spot emerging issues and opportunities early
Combine sentiment with themes to see not just what people are talking about, but how they feel about it
Explore sentiment analysis


Build effective surveys faster with AI
Generate survey questions tailored to your goals, audience, and use case in minutes
Reduce the time from idea to live survey so you can capture feedback while it's still relevant
Focus your expertise on strategy and analysis, not writing and formatting questions
See how teams use AI to get to insights 50% faster
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Frequently asked questions
Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.
Explore the product

Collect feedback
Create surveys people complete, launch across multiple channels, and capture relevant feedback at the right moments.

Uncover insights
Go beyond the surface to find root causes, key drivers, and the actions that will make the biggest difference.

Drive change
Get insights to the right teams, track resolution, and prove the impact of your feedback programme.