Get to insights faster with AI-powered feedback management

Focus your team on the highest-impact work. SmartSurvey's AI helps youfindthe insights you need to prioritise with confidence, so you spend less time analysing feedback and more time acting on what matters most.
Screenshots showing AI-powered response analysis.
Trusted by 600,000+ happy users

Let AI do the heavy lifting so you can focus on what matters

Surface issues automatically

AI categorises feedback into meaningful themes in seconds, so you can see your biggest issues at a glance.

Understand how people feel

Sentiment analysis reveals the emotion behind every response, automatically – no manual reading required.

Find what’s driving the numbers

Key driver analysis pinpoints the root causes behind your metrics so you know exactly where to focus.

Generate surveys in minutes

Survey generation helps you create effective surveys faster, so you can start collecting feedback sooner.

Understand the why behind your feedback

AI-powered key driver analysis goes deeper, identifying the causes behind your metrics and showing you which issues to address.

Drill down beyond themes to uncover the specific drivers behind satisfaction, loyalty, and churn 


Prioritise the changes that will move the needle on your most important metrics 


Build a data-backed action plan that gives stakeholders the confidence to act 

Surface your biggest issues without the manual work

AI-powered thematic analysis automatically categorises every response into meaningful themes, so you can see what matters most in minutes, not weeks.

Let AI organise thousands of open-text responses into clear, meaningful themes automatically 


See which issues are generating the most feedback so you can prioritise what to address first 


Eliminate hours of manual tagging and free your team to focus on action, not administration 

Explore thematic analysis

See the emotion behind every response

AI-powered sentiment analysis reads the emotion behind open-text responses so you can understand how people really feel and track shifts in sentiment over time.

Automatically classify every response as positive, negative, or neutral without reading a single one 


Track how sentiment changes over time to spot emerging issues and opportunities early 


Combine sentiment with themes to see not just what people are talking about, but how they feel about it 

Explore sentiment analysis

Build effective surveys faster with AI

AI-assisted survey generation takes the effort out of the process, helping you build professional, effective surveys in minutes so you can start collecting feedback sooner.

Generate survey questions tailored to your goals, audience, and use case in minutes 


Reduce the time from idea to live survey so you can capture feedback while it's still relevant 


Focus your expertise on strategy and analysis, not writing and formatting questions 

See how teams use AI to get to insights 50% faster

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

Explore the product

Collect feedback

Create surveys people complete, launch across multiple channels, and capture relevant feedback at the right moments.

Uncover insights

Go beyond the surface to find root causes, key drivers, and the actions that will make the biggest difference.

Drive change

Get insights to the right teams, track resolution, and prove the impact of your feedback programme.