Uncover the insights you need to take effective action



Find what matters. Know what to do
Categorise automatically
AI organises feedback into themes in minutes.
Surface the biggest issues
See your biggest issues and track sentiment at a glance.
Understand root causes
Drill down to understand why things are happening.
Prioritise with confidence
Build a data-backed action plan that gets buy-in.
Automatically organise feedback
Categorise feedback in minutes
Automatically organise open-text responses into meaningful themes.
Spot emerging issues
See new themes as they appear, before they escalate.
Focus on your most impactful work
Spend less time on manual tagging and more time on actions that matter.
Explore thematic analysis

Find the feeling behind feedback
Understand how people feel
AI detects sentiment across every response automatically.
Track sentiment trends
Monitor how people feel over time and catch shifts early.
Compare across segments
See how sentiment differs by team, location, channel, or customer group.
Explore sentiment analysis

Uncover root causes and key drivers
Identify root causes
Understand the underlying reasons behind customer feedback.
Find key drivers
Discover what’s really driving sentiment and behaviour.
Get actionable insights
Uncover the specific changes that will move the needle.

Prioritise actions based on real data
Focus on impact
Identifythe most impactful actions for your business.
Track use data and context
Combine insights with your knowledge to prioritise key drivers.
Build a plan that gets buy-in
Create a data-driven action plan stakeholders can support.

See how teams turn feedback into clarity
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Scalable analysis. Protected data

Translate responses in seconds
Auto-translate surveys and responses into or from any language, right inside the platform. Now you can collect global feedback without the manual work.

Send insights to your tools
Connect to your existing tools via API or integrations. Send data to Power BI, Tableau, or your preferred platform, and share insights across the business.

Keep data safe
Your data is never used to train models or LLMs. All processing happens within our secure infrastructure, with ISO27001 and Cyber Essentials Plus accreditation.
Frequently asked questions
Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.
Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.
Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.
Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.
Explore the product

Collect feedback
Create surveys people complete, launch across multiple channels, and capture relevant feedback at the right moments.

Drive change
Get insights to the right teams, track resolution, and prove the impact of your feedback programme.

Do more with AI
Generate surveys, categorise responses, and surface themes in seconds with built-in AI.