Uncover the insights you need to take effective action

Go from overwhelming feedback to clear priorities and confident recommendations.
Screenshots showing Thematic Analysis and Sentiment Analysis.
Trusted by 600,000+ happy users

Find what matters. Know what to do

Categorise automatically

AI organises feedback into themes in minutes.

Surface the biggest issues

See your biggest issues and track sentiment at a glance.

Understand root causes

Drill down to understand why things are happening.

Prioritise with confidence

Build a data-backed action plan that gets buy-in.

  • Categorise
  • Sentiment
  • Deep dive
  • Prioritise

Automatically organise feedback

Let our AI categorise your feedback, freeing up time for higher-value work.
Categorise feedback in minutes

Automatically organise open-text responses into meaningful themes.

Spot emerging issues

See new themes as they appear, before they escalate.

Focus on your most impactful work

Spend less time on manual tagging and more time on actions that matter.

Explore thematic analysis

Find the feeling behind feedback

Go beyond what people are saying to understand how they feel about it.
Understand how people feel

AI detects sentiment across every response automatically.

Track sentiment trends

Monitor how people feel over time and catch shifts early.

Compare across segments

See how sentiment differs by team, location, channel, or customer group.

Explore sentiment analysis

Uncover root causes and key drivers

Dig deeper into your feedback to find what's really influencing how people feel.
Identify root causes

Understand the underlying reasons behind customer feedback.

Find key drivers

Discover what’s really driving sentiment and behaviour.

Get actionable insights

Uncover the specific changes that will move the needle.

Key Driver Analysis – Coming soon

Prioritise actions based on real data

Prioritise the actions that will have the biggest impact on your metrics and business goals.
Focus on impact

Identifythe most impactful actions for your business.

Track use data and context

Combine insights with your knowledge to prioritise key drivers.

Build a plan that gets buy-in

Create a data-driven action plan stakeholders can support.

Key Driver Analysis – Coming soon

See how teams turn feedback into clarity

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Scalable analysis. Protected data

Translate responses in seconds

Auto-translate surveys and responses into or from any language, right inside the platform. Now you can collect global feedback without the manual work.

Send insights to your tools

Connect to your existing tools via API or integrations. Send data to Power BI, Tableau, or your preferred platform,  and share insights across the business.

Keep data safe

Your data is never used to train models or LLMs. All processing happens within our secure infrastructure, with ISO27001 and Cyber Essentials Plus accreditation.

Frequently asked questions

Do you integrate with other tools?
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Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
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Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
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Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
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Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

Explore the product

Collect feedback

Create surveys people complete, launch across multiple channels, and capture relevant feedback at the right moments.

Drive change

Get insights to the right teams, track resolution, and prove the impact of your feedback programme.

Do more with AI

Generate surveys, categorise responses, and surface themes in seconds with built-in AI.