Collect better feedback across every channel

Build faster, reach further, and capture higher-quality insights with beautifully designed surveys that people actually complete.
A screenshot showing the SmartSurvey theme editor.
Trusted by 600,000+ happy users

Faster to launch. Richer responses

Build surveys in minutes

Create branded surveys and forms quickly without complexity.

Reach people anywhere

Distribute via email, SMS, web, popups, and more to maximise response rates.

Automate your collection

Trigger surveys at the right moments and keep feedback flowing.

Share your insights

AI-powered analysis and dashboards surface themes and sentiment in minutes..

  • Build
  • Automate
  • Collect
  • Analyse

Build surveys that get responses

Collect structured, meaningful feedback from the right people at the right time.
Create surveys with ease

Design branded surveys in minutes with our intuitive builder.

Ask any question

Multiple choice, sliders, free text, and more to capture the right data.

Add advanced logic

Use branching and logic to reduce survey fatigue.

Explore surveys

Trigger surveys automatically

Integrate with your CRM, helpdesk, or database via API or native integrations.
Personalise every survey

Pull in contact details, purchases, or other data to make surveys relevant.

Send when it matter

Trigger surveys to be sent automatically after a specific event.

Keep data in sync

Push data to your BI or other tools without manual work.

Explore automations

Reach people where they are

Collect feedback across email, SMS, embeds, QR codes, and popups to capture feedback when it counts.
Distribute across channels

Use tracking links to see where responses come from.

Capture in the moment

Use popup and embeds to gather feedback while experiences are fresh.

Track every link

Use tracking links to see where responses come from.

Explore distribution

Surface key themes and track sentiment

Get a clear view of what respondents are saying and share insights across your team.
See high-volume topics

Identify which issues are generating the most feedback.

Track sentiment

Monitor how respondents feel over time.

Share and export

Create reports, share responses, and download data your way.

Explore analysis

See how teams like yours collect feedback

  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Scale feedback collection with confidence

Generate surveys with AI

Describe what you need and our AI survey builder creates it for you. Prompt with a few words and get a ready-to-send survey in seconds.

Automate collection

Connect to your existing tools via API or integrations. Pipe data in, send responses to other systems, and keep everything in sync automatically.

Keep data safe

Your response data is protected. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited, with all data encrypted in transit and at rest.

Choose how you want to use SmartSurvey

Ad-hoc surveys
Build surveys and collect feedback in minutes

Build branded surveys with advanced logic, distribute across multiple channels, and export your results. No sales call needed.

Launch your first survey in minutes

Unlimited questions and surveys

Advanced logic personalises every question and touchpoint  

Collect feedback across across multiple channel

Analyse and export results the moment they land

Phone, email, and live chat support 

Trusted by 600,000+ users
Always-on feedback programme
Turn feedback into a continuous engine for change

For teams who need to continuously collect feedback at every touchpoint, uncover insights, and drive measurable change.

Uncover insights across thousands of responses in minutes

See how your programme is performing in real time

Track every issue through to resolution

Connect your tools, get one complete feedback picture

Add your brand to every survey at every touchpoint

Collect feedback in any language, analyse in yours

Trusted by NHS, Allianz, Co-op, and more

Frequently asked questions

Do you integrate with other tools?
+

Built to fit seamlessly into your existing workflows. Embed surveys directly into websites and apps, connect with Salesforce or HubSpot to pull in contact data, or push results to Power BI for advanced reporting. We also offer API and webhook access for custom integrations.

Is my data safe?
+

Yes. SmartSurvey is ISO27001 certified and Cyber Essentials Plus accredited. All data is encrypted both in transit using TLS and at rest using AES encryption. We're fully GDPR compliant and offer localised data storage options upon request.

Can I try before committing to a contract?
+

Of course. After we understand your needs, we'll show you a personalised demo and set you up on a trial so you can get hands-on with the product. Start by requesting a demo.

How much does it cost?
+

Pricing depends on your requirements, so we'd love to have a conversation about the ideal solution for you. We want to make sure we're both a good fit and scope a solution that provides maximum value. Book a demo to get started.

Explore the product

Uncover insights

Go beyond the surface to find root causes, key drivers, and the actions that will make the biggest difference.

Drive change

Get insights to the right teams, track resolution, and prove the impact of your feedback programme.

Do more with AI

Generate surveys, categorise responses, and surface themes in seconds with built-in AI.