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Having the taken the time to carefully prepare your survey and craft some compelling questions, you’ll want to achieve the best possible response to i...

Whether it’s customers leaving your store or restaurant, or those using public services such as hospitals, trains, buses, leisure services and more. W...

Customers are the lifeblood of your business. So, it pays to keep them happy.

When it comes to your survey, you’ll want to do everything you can to avoid bias, which can result in inaccurate or unrepresentative data.

Alarmed about a recent drop in your survey’s response rates? Worried how this might affect the quality of your data and the insight you’re able to gle...

Given how important customers are to your business success, being able to understand and manage their expectations is crucial.

When it comes to your survey it’s nearly always impossible, or at least impractical, to collect data from all the people or items that you’re interest...

If you’re to maximise your engagement with recipients and optimise your response rates, knowing when to send a survey can have major impact on how suc...

Whether you’re trying to better understand your customers, or better engage with your employees. Whatever you’re trying to achieve with your online qu...

When it comes to writing your survey, at first thought it may seem a relatively simple task. However, without proper forethought and planning you coul...

Whatever rationale you have for conducting your survey, you’ll want to achieve as healthy a response rate as you can. The reason for this is that if i...

When you consider that a growing number of online surveys are already completed on mobile, and emojis and smileys are sent in their billions every day...

From public to private healthcare organisations. When it comes to the nation’s health, healthcare organisations are working extremely hard to achieve...

Given the chaos caused by the Covid 19 pandemic over the last two and half years and ongoing uncertainty about future variants, it’s difficult to pred...

With almost a fifth of the UK workforce admitting they intend to leave their current job for a new one in the next 12 months, the Great Resignation sh...

When it comes to experiences and how they help shape future behaviour, there are similarities between consumers and employees.

Whether a customer or colleague, or maybe a friend or family member. I’m sure you can all recall times when you went the extra mile for someone and yo...

Given the state of today’s marketplace where customers and not sellers have all the power, keeping your customers loyal and content is crucial.

When it comes to business success, one of the most important aspects is your relationship with your customers. If that relationship is good, they’re h...

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how to measure customer experience, why it matters a...

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can em...

To answer this question, you need to get back to basics and think about what’s most important to your business. And this begins with your customers.

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. No matter what sort of...

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires.

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal they are, the greater your...

No matter what type of business, or industry you operate in, your customers will typically go through a series of steps and interactions during their...

From rewards and recognition to professional development opportunities and leadership from senior managers, there are many things that can influence t...

When it comes to business success your staff are one of your most crucial assets. Not only through the knowledge and ideas they bring, but in how well...

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a situation in our favour. Social desirabi...

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of work. Organisations with office-ba...

Having done everything to perfect your survey, you’ll want to achieve the best possible response rate after sending it.

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want to maximise its engage...

Whether as a result of our participation in a research study, or as a health or social care patient. No matter what walk of life we’ve come from, most...