When it comes to experiences and how they help shape future behaviour, there are similarities between consumers and employees.
While you can grow the volume of positive consumer behaviour including increased loyalty and purchasing when you’re delivering experiences consumers love; staff contentment, performance and loyalty will similarly increase if you build the right working environment for employees to thrive.
That’s why employee experience and delivering as positive a one as you can is critical to your business and staff.
In this piece we’ll discuss why employee experience is so crucial and how you can go about improving it. However, before we do that, we need to summarise exactly what we mean by employee experience.
What is employee experience?
The term employee experience (EX) is fairly self-explanatory, essentially focusing on how your employees feel about their employment and employer.
When we talk about EX, we’re also referring to the sum of the culture, technology and workplace environment the employer provides.
The aim of EX is to make employees excited, proud, happy and confident about their work and the company they work for. Organisations capable of doing this create a positive EX, while companies that fall short may deliver a negative or unexciting one. It’s an outcome largely influenced by a company’s willingness and ability to meet and exceed employee needs, expectations and standards.
Reasons why employee experience matters
Happy staff is something that all employers want, but the importance of EX goes far beyond that. It’s about the wider benefits that come with having happy, engaged and productive staff.
Here’s some compelling reasons why EX matters and why you should be serious about creating a positive one.
It’s easier to attract and retain talent
Companies with engaged employee advocates resulting from a positive EX are 58% more likely to retain top talent. Furthermore, highly engaged employees are 87% less likely to leave their companies, than their less engaged counterparts.
Your staff will be more motivated and engaged
Employees that feel more positive about their workplace tend to be more excited about their jobs.
Subsequently, they’ll feel more motivated and engaged, and ready to deliver their best performance.
It generates a stronger togetherness and collaboration among staff
Whatever business you operate in, your workforce needs to function as a team if you’re to be successful.
While a bad EX can push people apart and potentially lead to divisions that slow your business down, positive shared experiences help foster greater staff collaboration and togetherness, helping to boost productivity as a result.
Your employees feel more confident and supported
Good experiences inspire staff to give maximum effort.
When their workplace is positive and projects an air of support, staff feel more confident about their work and less afraid of failure. Subsequently, they will feel less inhibited and be more likely to tap into their strengths as a result.
Staff want to learn and take on more responsibility
When employees feel good about their work, they’re motivated and keen to grow in their professional endeavours. They want to learn more and take on greater responsibilities.
You’ll be more creative and grow quicker
Besides confidence, positivity also helps breed creativity.
When you’re thinking more clearly and creatively, this leads to more benefits for businesses and employees alike. Creativity breeds more innovation, which leads to more growth.
Your company and brand image improves
Word of mouth is still a very powerful thing.
So, when the topic of work arises and your staff have only good things to say about you, the perception of your company and brand will only continue to improve further.
You’ll boost your bottom line
A positive EX helps drive up your bottom line.
This can include anything from internal efficiencies to a higher quality of work completed. Ultimately, the happier and more satisfied your staff, the better your growth.
How to improve employee experience
Having looked at its many benefits, I’m sure you’ll want to crack on with improving EX throughout your own workforce.
However, it’s a significant undertaking and needs to be done properly if you’re to generate the best results.
So, here’s some top-level tips to think about when implementing your own EX initiative: