
Neil Stone
Head of Marketing
Neil has a deep understanding of software and how to bring its value to market. With experience across Human Capital Management, Learning & Development, AI-powered platforms and omnichannel communications, he knows what it takes to connect solutions with real business needs. Neil’s passionate about helping organisations turn insight into action and elevate the customer experience.
Neil Stone
’s posts
Blog

Learn why NPS/CSAT miss churn drivers, how thematic & sentiment analysis reveal root issues, and a framework to prioritise systemic problems and spot churn signals early.

Getting people to complete a survey is only half the challenge. Three principles consistently separate high-performing feedback programmes from the rest.

Learn how to analyse positive guest feedback to find what creates standout moments, then turn those insights into repeatable actions across your operation.
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Collect guest feedback across six journey stages without survey fatigue. A practical framework with what to ask, when, and how for hotels, airlines, and more.

What becomes possible when analysis is near instant: you can act while feedback's fresh, survey more frequently, and catch problems before they explode.
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This guide breaks down the five patterns that kill Voice of Customer programmes and gives you a practical 30-day plan to fix them.

Delighted is being sunsetted, tech speak for shutting down. If you’ve built your CX programme around the platform, it probably feels like your GPS just told you the road you’re on no longer exists.

In this webinar, learn how top companies build & measure impactful CX, with expert insight on empathy, strategy and the traits of outstanding experiences.

A complete guide to CSAT, CES, and NPS — what they measure, how to calculate them, and how to run a professional CSAT programme in SmartSurvey's SmartCX solution.