Neil Stone

Head of Marketing

Neil has a deep understanding of software and how to bring its value to market. With experience across Human Capital Management, Learning & Development, AI-powered platforms and omnichannel communications, he knows what it takes to connect solutions with real business needs. Neil’s passionate about helping organisations turn insight into action and elevate the customer experience.

Neil Stone

’s posts

Blog

What’s really driving satisfaction and churn in financial services
February 14, 2026
What’s really driving satisfaction and churn in financial services

Learn why NPS/CSAT miss churn drivers, how thematic & sentiment analysis reveal root issues, and a framework to prioritise systemic problems and spot churn signals early.

Three golden rules for collecting feedback that are actually useful
February 8, 2026
Three golden rules for collecting feedback that are actually useful

Getting people to complete a survey is only half the challenge. Three principles consistently separate high-performing feedback programmes from the rest.

What guests really value: Use feedback to find and repeat your standout moments
February 5, 2026
What guests really value: Use feedback to find and repeat your standout moments

Learn how to analyse positive guest feedback to find what creates standout moments, then turn those insights into repeatable actions across your operation.

Collecting guest feedback at every stage of the journey (without survey fatigue)
February 4, 2026
Collecting guest feedback at every stage of the journey (without survey fatigue)

Collect guest feedback across six journey stages without survey fatigue. A practical framework with what to ask, when, and how for hotels, airlines, and more.

From weeks to seconds: how AI text analysis actually works
January 13, 2026
From weeks to seconds: how AI text analysis actually works

What becomes possible when analysis is near instant: you can act while feedback's fresh, survey more frequently, and catch problems before they explode.

Why VOC insights don’t turn into action (and how to change that in 30 Days)
January 7, 2026
Why VOC insights don’t turn into action (and how to change that in 30 Days)

This guide breaks down the five patterns that kill Voice of Customer programmes and gives you a practical 30-day plan to fix them.

Going, Going, Gone: Delighted, a Mid-Market CX Staple is Shutting Down
January 22, 2026
Going, Going, Gone: Delighted, a Mid-Market CX Staple is Shutting Down

Delighted is being sunsetted, tech speak for shutting down. If you’ve built your CX programme around the platform, it probably feels like your GPS just told you the road you’re on no longer exists.

How Great Companies Get CX Right: Steps To Build And Measure What Really Matters
November 5, 2024
How Great Companies Get CX Right: Steps To Build And Measure What Really Matters

In this webinar, learn how top companies build & measure impactful CX, with expert insight on empathy, strategy and the traits of outstanding experiences.

Customer Satisfaction Metrics
April 24, 2026
Customer Satisfaction Metrics

A complete guide to CSAT, CES, and NPS — what they measure, how to calculate them, and how to run a professional CSAT programme in SmartSurvey's SmartCX solution.