Neil Stone

Head of Marketing

Neil has a deep understanding of software and how to bring its value to market. With experience across Human Capital Management, Learning & Development, AI-powered platforms and omnichannel communications, he knows what it takes to connect solutions with real business needs. Neil’s passionate about helping organisations turn insight into action and elevate the customer experience.

Neil Stone

’s posts

Blog

How to measure customer experience: metrics, methods, and a practical starter kit
April 9, 2025
How to measure customer experience: metrics, methods, and a practical starter kit

A practical guide to measuring customer experience with NPS, CSAT, and CES including a starter kit checklist you can use this week.

Why customer experience is important: the business case and the evidence
April 9, 2026
Why customer experience is important: the business case and the evidence

Why does customer experience matter? See the data on revenue, retention, and loyalty, plus a practical framework for building the CX business case at your organisation.

Top 10 Best Online Survey Tools in 2026 (Free & Paid)
March 13, 2026
Top 10 Best Online Survey Tools in 2026 (Free & Paid)

Discover the top 10 best online survey tools of 2024, featuring free and paid options for creating surveys, gathering insights, and improving decision-making.

What guests really value: Use feedback to find and repeat your standout moments
February 5, 2026
What guests really value: Use feedback to find and repeat your standout moments

Learn how to analyse positive guest feedback to find what creates standout moments, then turn those insights into repeatable actions across your operation.

From weeks to seconds: how AI text analysis actually works
January 13, 2026
From weeks to seconds: how AI text analysis actually works

What becomes possible when analysis is near instant: you can act while feedback's fresh, survey more frequently, and catch problems before they explode.

What’s really driving satisfaction and churn in financial services
February 14, 2026
What’s really driving satisfaction and churn in financial services

Learn why NPS/CSAT miss churn drivers, how thematic & sentiment analysis reveal root issues, and a framework to prioritise systemic problems and spot churn signals early.

Map your customer journey for smarter feedback collection
February 11, 2026
Map your customer journey for smarter feedback collection

Where should feedback live in your customer journey? Journey mapping turns vague intentions into a clear plan. Four questions are enough to identify your highest-value feedback opportunities.

Three golden rules for collecting feedback that are actually useful
February 8, 2026
Three golden rules for collecting feedback that are actually useful

Getting people to complete a survey is only half the challenge. Three principles consistently separate high-performing feedback programmes from the rest.

How Great Companies Get CX Right: Steps To Build And Measure What Really Matters
November 5, 2024
How Great Companies Get CX Right: Steps To Build And Measure What Really Matters

In this webinar, learn how top companies build & measure impactful CX, with expert insight on empathy, strategy and the traits of outstanding experiences.