Blog

Customer-centricity is all about putting your customers first. We investigate why it’s so important for your business and how to develop a customer-centric strategy.

Survey accessibility is important for any age group, but even more so for the older demographic. We explore the key considerations when surveying this age group.

When it comes to your survey, one of the biggest questions you’ll be faced with is should I collect my respondents’ names or let them remain nameless and anonymous?

Event surveys can reveal the expectations and experiences of your guests, but choosing and structuring the right questions is critical.

Successful organisations focus on building long-term and mutually beneficial customer relationships. But this can only be achieved when you understand the customer lifecycle.

Having created your survey, and then distributed, gathered and analysed its data, you’ll be looking to report on your findings.

The higher your response rate, the more valid and reliable your survey insights are likely to be. Skip logic offers the tools you need to achieve this.

From happier, more engaged and productive employees to improved staff retention. With its many benefits, it’s not hard to see why more organisations are investing in EX.

While a good Net Promoter Score is technically anything above zero, which implies that you have more promoters than detractors, it’s not quite as simple as that.

When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.

While most organisations recognise that their staff are one of their most important assets, getting and maintaining the maximum performance from them can be more challenging.

When it comes to data, we’re essentially talking about a collection of facts, figures, feedback and events gathered from different sources. And it’s t...

Whether you’re looking to gather insight about a specific topic and back this up with statistically supportive data, or your research is more explorat...

In today’s marketplace your business success is about so much more than purely the quality of your product or your pricing.

From knowing what you’re doing well and not so well, to getting the information to make the changes you need. When it comes to your business, the feed...

While the ‘Great Resignation’ was one of the major trends to come out of the Covid lockdowns, as more people left their jobs to find improved conditio...

While many couples will be using the opportunity of Valentine’s Day, to reacquaint themselves with what they most love about one another, it can also...

How happy are your customers? Do you know how contented they are with your products, services and support?

Following the emergence of the internet and search engines, the process of conducting research became much faster and simpler than that which was prev...

Savvy business leaders enhance customer satisfaction by tracking several mission-critical key performance indicators (KPIs).

The way you ask questions can influence the sorts of answers you receive and the quality of those responses.

Employees are like the building blocks of an organisation. When they’re happy, engaged, dedicated and working hard, they provide the solid foundations...

When it comes to survey questions, the choice is wide and varied, with each having their own advantages and disadvantages.

As humans we’re hardwired to connect with and trust others. In fact, without this we would struggle to survive as a species, as we rely on trust in or...

The amazing thing about surveys is that there’s always something new to learn and even more so when you’re just starting out. As a survey newcomer, be...

While the use of employee surveys in the workplace continues to grow, there are times when you just want to check in quickly with your staff on one or...

No matter what type of business you run, a major determinant of your success will depend on the strength of your customers’ relationship and emotional...

From increased productivity, lower absenteeism and reduced staff turnover levels to improved staff/management relations, a more positive work ethic an...

When it comes to using plain language, think about your own experiences, especially when you’re meeting someone for the first time and don’t know thei...

When it comes to your research and what you’re trying to find out, the research process behind it will generally fall into two camps quantitative or q...

One of the most important factors for business success, is the ability to address customer needs. Yet, you’ll only be able to do that effectively if y...

Having meticulously planned your survey, taken time to choose the right question types and carefully crafted the wording of your questionnaire, you’ll...

When it comes to survey questions, people often shy away from asking anything about gender or sexuality. This can be for a variety of reasons, whether...