Get To Know Your Customers Day
There has never been a better time to get to know your customers. And the statistics back this up:
76% of customers expect companies to recognise their needs
86% of buyers are willing to pay more for a great customer experience
93% of customers are likely to make repeat purchases with companies who offer excellent customer service
There are many benefits to be gained from having an improved understanding of your customers and delivering more of what they need. That’s why any opportunities to get to know them better are really valuable if you’re to strengthen your relationship with them and enjoy more business success.
A great place to start doing this, if you’re not already is through ‘Get to Know Your Customers Day’.
What is Get to Know Your Customers Day?
Although your customers should always be the focal point of everything you do, Get to Know Your Customers Day is an event that has been set up to remind and encourage companies to reach out to their customers and thank them for their loyalty.
Customers are the lifeline of any organisation. So, using the day to get to know them better and improve your understanding of their needs, can help you to build their trust and loyalty, and a stronger connection with them moving forward.
When is Get to Know Your Customers Day?
The event itself takes place every year, four times per year, on every third Thursday of January, April, July and October.
So, even if you’re not ready for this month, there will be other opportunities to revisit this initiative and come up with ideas to get to know and celebrate your customers.
Ideas for getting to know your customers
From following up with them after a purchase, asking them a few questions after a support call or meeting them at an event, to engaging them on social media or in online communities and forums, there are lots of ways to get to know your customers.
However, by far the best approach is to ask them directly for their feedback through a customer survey.
Whether it’s capturing data directly from your website via a pop up or an embedded survey or issuing it via an email campaign or at the end of a support call. There are lots of ways you can distribute your survey to encourage your customers to leave feedback about your products, services or support.
However, if you’re to fully understand what you’re doing well and what areas you need to improve, you need to be asking your customers the right survey questions.
Therefore, before creating your survey, it’s prudent to revisit your strategy and brainstorm some survey questions. This will help to ensure you get the most valuable feedback at every point of your customers’ journey, from consideration and purchase to repeat purchase and advocacy.
Questions to ask your customers
When it comes to your survey and your questions, it’s always useful to have a few examples to draw on to get you started.
So, to help you here’s a few Get to Know Your Customers Day questions you might want to consider for each stage of the customer journey, at any time of the year:
- What types of products or services are you most interested in?
- What problems are you trying to solve with [product name] or [service name]?
- Where did you first hear about our brand/product/website?
- How do you feel about our brand as a solution?
- What do you usually do when buying something for the first time?
- Why did you choose this particular product or service?
- Did you experience any issues when placing your order?
- What is your monthly income range/budget?
- Are you satisfied with our pricing?
- What are your preferred payment and delivery methods?
Repeat purchase and advocacy
- Were you satisfied with your purchase?
- Would you buy from us again?
- Were you happy with our customer service?
- Is there anything we could do to improve your overall customer experience?
- Would you recommend us to your family, friends or colleagues?
Involving your customers with these types of surveys is a great way to keep them engaged in your business. And your customers will feel valued and be more likely to stay loyal if they can see that you’re acting on their ideas.
For more examples of questions to use, you might like to visit our customer survey template collection.
Ways to celebrate Get to Know Your Customers Day
Get to Know Your Customers Day is a great way to thank your customers for their loyalty and make them feel special.
It can also provide further opportunities to gather additional information and enhance your understanding of your customers.
Some initiatives to consider include:
Launch a loyalty program
If you don’t already have one, think about launching a new rewards system, which will not only encourage sign-ups, but help you to collect first party data.
You could go one step further by offering extra points on purchases your customers make on Get to Know Your Customers Day.
Social media tactics
Social media is a great way of communicating with customers and creating buzz.
It could provide the perfect platform for you to raise awareness of any Get to Know Your Customers Day activities you’re running in advance of or on the day of the event.
For example, one of your activities may be to encourage customers to post content including photos or videos of themselves wearing, using or eating your product in exchange for entry into a prize draw that you’re hosting. By tagging their posts with the #GetToKnowYourCustomersDay and your own brand’s hashtags, not only would they be raising awareness of this event, but they would also extend the reach of your brand too.
Offer an exclusive look at upcoming product launches or new services
Given that Get to Know Your Customers Day takes place at frequent intervals over the course of the year, you might like to use it as an opportunity to announce the forthcoming launch of any new products or services.
From details such as the launch date, to snippets of information about the benefits or any new and improved product features. Sharing upcoming updates and news exclusively with your customers will make them feel special and integral to your business.
Send your customers a personalised thank you email
Another valuable way to celebrate your customers is to send them a personalised email thanking them for their loyalty and support.
Offering them a discount or gift with this, can also go a long way in building consumer trust and increasing repeat purchases.
When it comes to your business success, understanding your customers and being able to meet their wants and needs is crucial. So, any events, which you can run alongside any other activities you use to better understand your customers better such as surveys, will be pivotal to moving your business forward.
Incorporating Get to Know Your Customers Day into your marketing diary and planning activities you can run on and in the lead up to the day, should provide feedback that will provide a timely boost to any ongoing product and customer service improvements you’re making. So, it’s definitely worth including and acting on.
Get to know your customers better
From the tools to create your surveys and the question types available, to your distribution options and reporting and analysis tools. The right survey platform is vital if you’re to get the feedback you require to better understand and meet your customer needs.