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While many of us will be familiar with the term customer experience (CX) and its importance to driving brand loyalty and revenue, our understanding of...

Whatever survey you create, you’ll want to achieve as high a survey response rate as you can, as this will increase the reliability of your data and w...

Having worked hard on your survey design and achieved some great results, you’ll want to maximise their value with those who matter.

Whatever size, or type of organisation you are, having an improved understanding of your stakeholder audience has never been more critical to your suc...

With today’s ever more competitive marketplace, it’s no longer enough for businesses to rely solely on product quality and the right price to stay com...

When it comes to business none of us operates in a vacuum.

Having looked at the advantages of application forms in recruitment, in the first part of our exploration into this topic, we’ll now take a more detai...

Given the increasing competitiveness of the recruitment industry and statistics, which reveal that 46% of recruiters are struggling to attract top tal...

As an organisation, we’ve been working hard on accessibility issues. And although we still have some way to go, we’re fully committed to ensuring our...

Having taken the time to create the perfect engaging survey, got your distribution methods ready and your team prepared to collect and analyse your re...

Many of us can probably relate to the following situation. When we’re in new or unfamiliar social surroundings, we will often mask our true selves and...

For Global Accessibility Awareness Day (GAAD) 2021 our accessibility consultant, Katherine Moonan, invited colour blind football commentator, Cameron...

When you consider that employees are typically the biggest contributors to a company’s overall profits and worth, it’s not hard to appreciate why the...

Having provided a solid introduction to what is a pulse survey and how it can be used to support employee engagement, in the first part of our investi...

When you consider that as many as one in every five new hires are unlikely to recommend their employer, it highlights the importance of creating the r...

When you consider the time and effort that goes into organising an event, you’ll want to know that yours has been totally worthwhile, not only for you...

Some time ago, we changed SmartSurvey so that by default all newly-created surveys would have HTTPS (TLS 1.2+) security activated by default, and a fe...

Having already explored the background to why so many of us are currently working remotely and the potential advantages and disadvantages that this pr...

Given that employees are one of the most valuable assets that an organisation has, with those experiencing the greatest success tending to have the mo...

Whether you’re trying to assess customer satisfaction with your business, what your customers may think about a new product you’re developing, or even...

Modern customers no longer base their loyalty solely on price or product, but rather the experience they receive from a company, the ability for organ...

If you operate in a public sector or government organisation, we’re sure there will have been numerous occasions in the past when you’ve had to design...

From unhappiness with their job role, working conditions, relationships with other colleagues or the lack of career progression opportunities, to othe...

No matter what walk of life we are in asking for feedback is crucial, as without knowing how other people perceive us, we are unable to know what we n...

SurveyMoz has been a sister product of SmartSurvey for many years, but the time has come for it to go into a well-deserved retirement. This is going t...

One of the biggest challenges to collecting actionable data from online surveys is to collect enough people to take them in the first place. So, any i...

The most crucial element of any organisation is its customers. Typically, the more customers you have, the more successful your business. And the best...

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it to be more...

Following the Market Research Society’s announcement that all face-to-face research should cease and the government’s subsequent lockdown to contain t...

If you’re to obtain the greatest value from your online survey, you’ll need to remove all the unhelpful responses your results. From respondents who ‘...

Your ability to gain the quality insights you need to make better decisions will depend on how many people respond to and complete your survey. So, it...

Consider any product or goods you own or buy regularly and it’s likely that it will have undergone extensive rounds of testing before you purchased it...

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a good experience, it makes sound bu...