When it comes to feedback, we all consciously and subconsciously collect it from others daily. It’s why we adapt our behaviour depending on the situation and people we are with at any one time.
We’re continually seeking to understand how other people see us. And we use this ongoing feedback to help us grow personally and professionally.
We can say the same about businesses too.
The benefits of getting feedback
From enabling a greater understanding of your target audience, to improving your decision-making and performance. There’s lots of business benefits to be gained from collecting feedback. And these become even more obvious when you start analysing the benefits of gathering feedback from different audience groups.
Why collect customer feedback?
When it comes to the importance of customer feedback, successful businesses know that keeping customers costs significantly less than acquiring new ones. They also know that unless they can keep them happy, they will take their business elsewhere.
However, unless they know what customers think, it’s difficult for them to deliver the products, services and support to maximise their customer satisfaction. The only way they can gain this understanding is to collect ongoing feedback from them. That way they can make the improvements and deliver the products and services their customers want to see.
Why collect employee feedback?
Similarly, to keeping customers, the best businesses are those that can retain and attract the best employees. Once again this relies on keeping them happy, with ongoing feedback from this audience key to gaining this insight.
Yet, while staff happiness is important, it’s crucial to keep employees motivated, engaged and productive. This way your business way your business will continue to thrive.
Fortunately, there is a whole raft of surveys available to gain ongoing employee feedback. This is essential, as you need to collect feedback from staff throughout their employment journey, not just a few weeks after they start and when they leave.
Why collect market feedback?
No business that stays still survives. Instead, they rely on developing new products and services, branding or fresh market moves to keep competitive. But if they’re to get this right they need to conduct market research and again this relies on audience feedback.
From better understanding your stakeholders’ preferences and demands, to identifying fresh opportunities, improving your planning or helping to minimise investment risks. Whatever you’re trying to identify through your research, you can do it through the questions you ask in a market research survey. You can even buy survey responses, if you don’t have enough of the right contacts through a consumer panels service.
Ultimately, there’s lots of business benefits to be gained from getting feedback. But to maximise your volume of captured data, you need to think creatively about the options available to you.
9 creative methods to capture feedback
Most audience groups including customers and employees will be willing share their feedback. But you’ll only be able to reach the greatest number of them if you know how to distribute surveys in interesting and engaging ways.
So, to help you with this, we’ve outlined some of the more interesting and creative ways to collect feedback below, for you to think about moving forward.