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Below are some great examples of employee surveys to customise for your own use:

From gathering feedback to monitoring progress, our surveys can measure employee engagement, improve performance and enrich your company culture.

People, not profits, enable organisations to be successful and the key to maintaining staff motivation and driving business forward is communication. Employee surveys can provide you with the trackable metrics you need to measure how happy your staff are in their jobs. With motivated, loyal, well trained employees and a happy work environment your company will achieve higher productivity.

Companies with engaged employees pull in 2.5x more revenues compared to competitors with low engagement levels. Hay Group

Helping your company grow

Investing resources to create a positive work environment can pay dividends for company growth. Employee satisfaction and engagement should rate highly on every companies list of objectives as employees on the front line may interact with hundreds of customers every day. Staff are often the first to know when something goes right or wrong, so gathering feedback in a structured way with SmartSurvey's online software can help you to analyse responses and stay on top of any issues.

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Why is it important to measure employee satisfaction?

Most businesses track customer satisfaction, but don’t regularly measure employee satisfaction. However, by executing a long-term strategy of retaining motivated employees that provide great service, you will increase customer satisfaction and profitability.

Unhappy employees who leave your company and voice their grievances are detrimental to your brand. Employee focused strategy has become the norm, not the exception in thriving companies and consumers look favourably on organisations investing in people, rather than profits.

By engaging directly with your employees, you can identify what is working well and what needs improving. For example, by frequently using pulse surveys as well as conducting more in-depth satisfaction surveys, you can stay on top of what makes your business effective, allowing you to address issues before they impact customer satisfaction.

Highly engaged teams show 21% greater profitability Gallup

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The benefits of measuring employee satisfaction

A well-designed employee satisfaction survey is one of the most efficient ways to facilitate two-way communications and better understand what stimulates your staff. Benefits of motivated employees include:

  • Improved efficiency

    By increasing an employee’s desire to want to do a good job, you will improve their output

  • Increased commitment

    Happy employees will put in the maximum amount of effort to assigned tasks

  • Greater satisfaction

    Fulfilled employees will have a positive knock-on effect on your company’s growth

  • Staff development

    Motivated employees will strive to attain personal work-place goals and increased self-development

  • Decreased staff turnover

    By building staff commitment you will reduce employee churn

Highly engaged employees are 87% less likely to leave their companies than their less engaged counterparts. Corporate Leadership Council

4 top tips for planning your employee survey

Before designing your survey, it’s important to be clear about why you are running it, who needs to be involved, your preparation time and how often you intend to run it, if you are to maximise its value following implementation.

  1. What are your survey objectives?

    It’s critical to be clear about what you are looking to achieve. If you want to get an accurate measure of employee satisfaction and engagement levels, it is imperative that your questions address what’s important to staff and that they are aligned with your business processes.

  2. Who should be involved?

    Depending on the size of your business you could have many different stakeholder groups you need to involve. From department heads to line managers, getting their views about what they want to get out of the survey and what it should measure before its launched, ensures you are more likely to obtain staff feedback on what matters most to your business.

  3. How long should you prepare?

    This really depends on the complexity and scale of your project. To send out a simple pulse survey you could use a template and be up and running in minutes. More complex surveys such as 360 feedback can take a little more time to implement. If you are short on time and have a complex project you may want to consider looking at a managed service. Utilising a managed service can help you get even the most complex surveys implemented in a short time frame enabling you to make change happen quickly.

    Web based survey solutions from accredited providers like SmartSurvey significantly reduce the effort it takes to get software solution in place. ISO27001, Cyber essentials + and UK based hosting are all going to get big ticks from your IT department as the solution is online, will adhere to their security requirements and they don’t have to worry about installing or supporting the system unlike many other solutions. Choosing the right provider, with the right accreditations drastically reduces the time to implementation as you will get far less resistance from IT.

  4. When’s the best time to run an employee survey? And how frequently?

    This depends on how and where your survey results are used. Companies that work to a fiscal year may prefer to run it in the first quarter, while those that plan on a calendar year might want to run it in the Autumn, so they have enough time to analyse the results for budgeting and planning ready for the following January.

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7 things to consider for maximising your employee survey responses

To obtain the most honest response to your surveys, it is important to provide anonymity, so your employees feel safe to give you open and truthful feedback without the worry of reprisal.

  1. Keep responses anonymous

    To obtain the most honest response to your surveys, it is important to provide anonymity, so your employees feel safe to give you open and truthful feedback without the worry of reprisal.

  2. Go digital

    Both from a staff and employer point of view, online employee surveys have many advantages over their paper-based counterpart. From making it easier for staff to complete across a range of different devices at a time and place convenient to them, to making it quicker and simpler for employers to collect and analyse their information through a range of links, digital employee surveys are extremely valuable for garnering employee feedback.

  3. Improve internal communications

    Employee surveys can also be designed to assess internal meetings, induction sessions or staff events. Carrying out a quick online survey can enable you to evaluate if you met your objectives and improve the way things are done.

  4. Questions that maximise engagement

    To maximise staff engagement and the value you can obtain from their feedback, it’s essential to include questions that measure what they think and feel about your company and how this affects their behaviour. Questions can span areas including their role, career aspirations and job rewards to your brand, quality of training, communications and management team.

  5. Questions that can typically reveal interesting employee thoughts include
    • Their impressions of your organisation

    • Views about your company’s hierarchy and management team

    • Understanding of their role and how it contributes to your business

  6. Questions that can measure staff feelings include
    • Their level of passion for your company

    • Sense of pride and belonging

    • Level of job satisfaction

  7. Questions that can measure how these thoughts and feelings affect employee actions include
    • Their willingness to go the extra mile for your business

    • Intention to stay with you and progress

    • Recommend you as a great employer

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3 Benefits of Digitising Your Employee Engagement

From an HR point of view going digital offers a significant number of advantages for employee engagement over staying with paper‑based systems.

  • Centralises record keeping

    From staff performance appraisals and training & development to feedback about employee satisfaction levels, digitising and centralising this data makes it easier to find, access and share with others, which ultimately benefits your employees and business.

  • A clearer audit trail

    From hiring, employee benefits and staff compensation, to performance appraisals and job termination, there are many policies and practices that HR teams are involved with and associated laws they need to adhere to. By digitising these processes, they are much easier to review for auditing, helping to ensure you remain compliant.

  • Minimise risk in HR legal cases

    With all your staff records efficiently and clearly documented, digitisation helps you quickly locate and present evidence you need should demonstrate processes were correctly followed.

Choosing a rating scale for your employee survey

One of the most effective formats for a question is to include a rating scale, where respondents can grade how satisfied they are with something, from very unhappy to extremely satisfied.

Likert scales that operate on a four- or five-point system are common and extremely popular. But each has its own strengths and weaknesses, so you would need to consider what best fits your needs.

  • Four-point scale: can be simpler to interpret, but is more restricted, which forces respondents to make a positive and negative response. This can make data results appear much better or worse than they are
  • Five-point scale: with a wider scale it’s much easier to distinguish between positive and negative scales, but it can also result in more respondents choosing the middle neutral option, which can make it more difficult to draw any conclusions from your research

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A long or short survey?

This can vary depending on your company size and the areas you have identified as critical to be surveyed. However, typically the majority of employee surveys are roughly 30 – 40 questions in length and ideally require no longer than 10-15 minutes to complete.

Stay GDPR compliant

Data protection is critical, particularly when collecting personally identifiable information from employees, it’s essential you are confident that your data collection software complies with the current GDPR laws governing the safe collection, use and storage of personal data.

Working with a compliant company like SmartSurvey can help you with this. As an ISO27001 accredited business we have some of the most robust industry processes and infrastructures in place to secure our customers’ data including hosting in a secure, UK based data centre.

9 design tips to create an effective employee survey

This can vary depending on your company size and the areas you have identified as critical to be surveyed. However, typically the majority of employee surveys are roughly 30–40 questions in length and ideally require no longer than 10–15 minutes to complete.

  1. Make sure you have a clear objective and know what action you will drive from the data collected
  2. Do not ask questions about non-essential information
  3. Focus on two or three topics that will have the greatest impact on business goals
  4. Identify areas that require richer feedback and ask more detailed questions
  5. Don’t ask leading questions, try to stick to closed questions that use multiple choice or checkbox type answers
  1. Make sure your survey isn’t too long – respect your respondents time!
  2. If you use open free text questions, try not to include more than 1 or 2, as they can be much trickier to answer, make the survey longer to complete and could reduce the number of responses
  3. If you want to get a lot of responses think about incorporating an incentive into your survey
  4. Critically review your survey to make sure you receive actionable results

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Reporting the results and benefits of your employee survey

Being able to effectively report on and communicate your survey results following completion is essential, if you are to reinforce the value of your investment in it and its benefits to your employees and business. Digital employee surveys are an extremely effective way to do this below are 3 key benefits you’ll get from using a software solution to run your survey.

Real-time data

The ability to view survey responses as and when they are collected, makes it easier and quicker to make the decision and changes you need.

Easy to share

Whether its downloading and printing responses to a report at a click of a button or transferring your results via a password-protected link, it’s simple to share your survey findings quickly with others that need them.

Simple to analyse

With the ability to export data into multiple formats you can easily and quickly turn your results into a range of graphs and charts making it simple to view survey findings and see what’s working well and what needs improving.

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