SurveyMonkey Alternative
With multiple survey solutions on the market, concerns around GDPR compliance and where data is stored and accessed, plus the uncertainty Brexit brings, choosing a survey platform can be a daunting task.
We’re here to make your life a little easier. We are 100% UK based and our survey tool is trusted by 400,000+ customers, and by over 500 leading UK brands, government and public sector departments.
Why choose SmartSurvey?
Storing your data in the UK/EU
When it comes to survey software, data security is one of the most important features to consider. It’s why we’re GDPR compliant and host and store all our data in a secure, UK based data centre. So, our users can be rest assured that we offer the highest levels of data protection and security, and their data is never at risk of leaving the UK.
Domain branding
We offer the capability for you to fully customise your online surveys, which includes branding of your survey links. We also give you the opportunity to use your own domain name as part of your survey link, where a sub domain of your choice replaces your default survey link.
smartsurvey.co.uk/s/surveyid
↓
yourdomain.com/surveyname
Convenience for respondents
We’re continually working to make things simpler and more convenient for your respondents. Through our “Save and continue” feature, your respondents can take a break from a survey at any time and return to it at a more convenient time via a unique link sent to them through email. Once they click the link, from any device, they’re taken right back to where they previously left the survey.
Accessibilty
Ensuring your surveys are fully accessible, so that everyone that wants to respond can do so, is critical, no matter what industry you work in. It’s why we comply to WCAG (Web Content Accessibility Guidelines). With our accessible survey themes, we give you what’s needed to ensure your surveys meet the highest current standards for accessibility. Add alt text to your images and create surveys that can be easily navigated without a mouse and keyboard.
Value for money
When it comes to offering great value, we can promise to match any formal quote for a like-for-like service. For more details contact our accounts team.
Great customer support
Support is always available when you need it. Call us anytime between 9AM-5.30PM in the UK to talk to our friendly, expert support team. We’re committed to solving your issues as quickly as possible, so you can continue with collecting essential data without having to wait for a response to a support ticket or email.
Full control of your branding
Maintaining your brand image and identity is essential, which is why our survey theme options offer you a huge amount of flexibility to create and customise a unique look and feel for your surveys. This includes the ability to edit fonts, colours and styles via a simple editor, or gain access to full customisation options through custom JavaScript and CSS. We can even offer the capability for those who need it, to create a white label survey theme for you.
Built for teams
Besides being able to share survey resources, it’s simple for business users of SmartSurvey, to enable multiple users for their account and allocate different survey functionality permissions to different users. For organisations handling sensitive data, this is crucial to ensuring that data is only visible to the people who need to see it.
Security Scorecard
We take security issues extremely seriously. From network security, DNS health and patching cadence, to application security, social engineering, endpoint security and more. When it comes to security, you won’t find a more secure platform than ours for survey software, having been judged the safest by industry experts SecurityScorecard.
Solutions to meet any survey need
Self-service
Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.
Enterprise
Access our most advanced tools, features and integrations to power your feedback activities and drive change.
Safe & secure
Security is our most important feature
and we take it seriously
Security features
Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.
ISO 27001 certified
The highest possible standard for data security. An internationally recognised system for keeping information assets secure.
UK/EU based servers
All data is stored and backed up on UK/EU-based servers.
Data Protection Act
Fully compliant with EU Privacy Laws and registered under the Data Protection Act.
You’re in safe hands





Success stories
Trusted by leading companies and brands worldwide. More than 400,000 people rely on SmartSurvey to collect data online.



Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.
Alastair, IKEA




We couldn’t be happier with Smartsurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch


Why is choosing a UK-based alternative important?
When you work with any survey software it’s important you take the time to understand where data is stored and processed from. If a vendor is based in the US, and the software is hosted in Germany, data may be transferred and processed in two different countries! Different countries have different data protection laws and they need to work in compliance with GDPR if processing the data of European Union Citizens as well as UK data laws.
So not only do you need to understand your own country’s data protection laws, you also need to be aware of the data protection practices and trends in the third country that your data is being transferred to. If data protection breaches are rarely addressed and poor enforcement is taken to safeguard data in those third countries, this could mean disaster in terms of damage to your organisation’s reputation and potential fines if something goes wrong. To make matters worse, being smart about data protection has become even harder with uncertainty around Brexit.
Pro vs Standard
✔ – Your surveys and all your survey data is stored on our UK & Ireland servers
✔ – You’ll get to use question and page randomisation to improve accuracy and reduce bias
✔ – You can quantify free-text responses and generate charts with text analysis
✔ – You’ll get comprehensive email, ticket and phone support during business hours
Business vs Advantage
✔ – You’ll be able to customise and send survey invites instantly via the bulk email tool
✔ – You can secure access to your surveys & data with two factor authentication
✔ – You can fine tune your survey with advanced skip logic, piping & custom url variables
✔ – You’ll get your own dedicated account manager to help you with technical issues
Enterprise vs Premier
✔ – You can collect responses without an internet connection using offline mode
✔ – You’ll be able to boost your response rates and reach by sending survey invites via SMS
✔ – You’ll have access to an account manager and our specialist customer success team for in-depth training and personalised support