Clicktools Alternative

SmartSurvey powers customer feedback for thousands of businesses. Through our intuitive software tools you’ll rapidly gain insights across the entire customer journey from first purchase to advocacy and beyond. With a deeper understanding of your customer you can continually improve your customer experience to achieve higher levels of service, satisfaction and profitability.

Choosing the right customer experience provider

When you need a solution to improve your customer experience; performance and functionality are key. However, it’s not just features you need to consider, understanding where your data is stored is equally important when choosing a software vendor to ensure your compliance with data laws such as GDPR.

SmartSurvey not only helps get the insight you need to drive a step change in customer experience, but keeps you secure and GDPR compliant, thanks to our 100% UK based team and data storage on UK based servers. We are the ‘go to’ platform for businesses demanding high standards of data security, with a platform trusted by 250,000+ customers and leading brands that include government and public sector departments.

Looking for an alternative to Click Tools to improve customer experience?

Just like Clicktools, you can integrate SmartSurvey seamlessly with Salesforce

When you connect your SmartSurvey account, surveys and web forms to Salesforce, you gain real-time access to critical and relevant information that helps you to better understand, serve and build stronger relationships with your customers.

Through our powerful Salesforce integration, you can automate survey distribution at scale throughout the entire customer journey.

Automatically transfer feedback into Salesforce to drive processes and get team members to act on insight to improve the customer experience.

Collecting feedback throughout the customer journey

Whether you are looking to deploy a single survey, or a more complex multi-touchpoint project across multiple departments, implementing SmartSurvey can improve your organisation’s processes and workflows and create a continuous feedback loop with your customers.

Whatever feedback program you have in place; improving how you listen and respond will ultimately enhance your customers’ experience, satisfaction and loyalty with your business.

Key Benefits of Integrating SmartSurvey with Your CRM

Better allocate your time with increased automation

Send surveys automatically based on any number of triggers. Through automation you can perfectly time engagements for optimal feedback, instantly respond to complaints or low satisfaction scores, and forward responses to team members when they need to complete follow up actions to ensure customers are satisfied and retained.

Improve your understanding and responsiveness to customers

Centralising customer information into your CRM, gives you a 360-degree view, combined with frequent feedback you get crystal clear insight into customer views, feelings and happiness with your business, products, services and pricing. With all your feedback in one place, it’s easier to start identifying issues in your customer journey that can be fixed.

Strengthen customer loyalty

View in real-time your overall Net Promoter Score (NPS), calculated automatically from your survey responses to indicate how well you are performing. With a strong NPS score you will know that your business is doing many things well, in contrast to a lower score which highlights there are areas that require your immediate attention.

Improve your own processes

With every click, regular feedback from your customers will highlight your own strengths and weaknesses, enabling you to put improvement plans in place to further enhance customer experience and client satisfaction within your organisation.

Looking to compare SmartSurvey Salesforce integration with Clicktools?

Create Powerful and Impactful Surveys & Forms

Create any survey

From simple to the more complex. Work with our templates, library of questions types and handy customisation tools to collect the data and feedback you need.

Stay on brand

Template tools to brand your surveys, questionnaires, forms, make it easy to integrate your corporate logo and styling.


Global customer base? With our multi-language support feature you can quickly create surveys in multiple languages.

Measure how happy your customers are

Net promoter score is pre-built with questions that just need to be added to your surveys. Using our NPS question removes the need for any maths as it auto-calculates your score for you!

Make your survey more relevant

With powerful features such as Skip Logic and Piping, which can intelligently jump past any questions not appropriate to your respondent, or re-use information based on a respondent’s previous answers.

Success stories

Trusted by leading companies and brands worldwide. More than 400,000 people rely on SmartSurvey to collect data online.

Birmingham City Council

Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA

We couldn’t be happier with Smartsurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch

Make Survey Distribution, Reporting & Analysis Simpler and More Effective

Multi-mode deployment

Multiple ways to send and collect results via email, SMS, social media, QR codes, or through your website with embedded pop-ups that invite users to complete your survey either when they arrive or exit your site.

Responsive design

Lets respondents view surveys easily across multiple devices, whether on desktop, tablet or on any mobile device.

Collect responses in real-time

Immediately analyse and act on what you see.

Report in your preferred format

Export data to Excel, Word and PDF.

Share easily and securely

Secure sharing via a password-protected link.

Easily integrate with other popular applications

Connect other popular applications via API or webhooks to seamlessly and safely transfer data or triggers actions in other systems.

Want to learn more about SmartSurvey’s automation & integration?

Trusted by 400,000+ happy customers

Our survey response rates have increased greatly after changing to SmartSurvey. We find the whole team extremely professional, yet friendly. We would most definitely recommend SmartSurvey!

– Amanda, Mercedes-Benz

Why Choose SmartSurvey over Clicktools?

Our secure, UK base

Unlike many other software platforms, we are completely UK based, both regards to our team and data, which is hosted on UK based servers. There’s no need to worry about GDPR, European Privacy Laws or the outcome of Brexit.

Safe & Secure

We are an ISO 27001 accredited company and Cyber Essentials Plus Certified – -which requires us to adhere to highest data security standards including storing & back up of your data.

Flexible to your solution needs

Our personal approach stretches to our design and development team, who can tailor a solution to meet a wide range of requirements.

Trusted for our support expertise

We’ve worked with over 500 of the UK’s leading brands who trust us for the quality and responsiveness of our UK support team.

Why is choosing a UK-based alternative important?

When you work with any survey software it’s important you take the time to understand where data is stored and processed from. If a vendor is based in the US, and the software is hosted in Germany, data may be transferred and processed in two different countries! Different countries have different data protection laws and they need to work incompliance with GDPR if processing data of European Union Citizens as well as UK data laws.

So not only do you need to understand your own country’s data protection laws, you also need to be aware of the data protection practices and trends in the third country that your data is being transferred to. If data protection breaches are rarely addressed and poor enforcement is taken to safeguard data in those third countries, this could mean disaster in terms of damage to your organisation’s reputation and potential fines if something goes wrong. To make matters worse being smart about data protection has become even harder with uncertainty around Brexit.

SmartSurvey has features and functionality comparable with Clicktools

SmartSurvey Clicktools
Salesforce Integration
Email Distribution
Embeddable Survey
Custom Survey URLs
Text Analysis
Data Analysis Tools
Mobile Survey
Offline Response Collection
Multiple Question Types
Online Survey
Question Branching
Site Intercept Survey
Social Media Integration
Skip Logic
Question Library
Supports Audio / Images / Video
Want to see how SmartSurvey compares to Clicktools Start

Discover why companies of all sizes use SmartSurvey

Read our case studies to find out how we help our clients find solutions, make smart decisions and
improve performance to grow their business.


How IKEA increased response rates and long-term customer satisfaction by delivering survey invitations via SMS.

Alton Towers

Delighting visitors by using customer surveys to find out what will make them smile (or scream).

Mercedes-Benz Ireland

Mercedes-Benz increased response rates and simplified administration with SmartSurvey custom development.


Multiple languages

One of our most advanced features is full multi-language support. You can create just one survey in as many different languages as are needed. Your survey participants get to choose which language they want to answer the survey in when they open it. Results from the different languages can be segmented and filtered in a single interface, using our real-time analysis features. View the results across all survey completions, regardless of the language, to get the information you need with ease.

Offline mode

One of our favourite and most unique features is Offline surveys. You can collect responses on a variety of platforms, such as a tablet or a smartphone, at the actual event without an internet connection. When you re-establish a connection, you can sync responses with the click of a button. Gather the data you need anywhere, regardless of connectivity, from big events to public kiosks.

Dedicated Account Manager

We never tire of providing new ways to help our customers achieve their goals through dedicated account support. We provide training on new feature releases that will keep you up-to-date with the advanced software, meaning you can constantly develop your surveys to get the most from your research.

ISO27001 certified

We take data protection and security very seriously! We are ISO27001 certified and fully compliant with the internationally recognised standard for information security management (ISMS). This systematic approach to managing information means it remains secure. It includes people, processes and IT systems by applying a risk management process to keep information assets secure.

Domain branding

We realise you work hard to make your brand memorable and, when sending out surveys, want to promote yourselves, not the provider you’re using. We enable you to totally customise your online surveys, including the branding of the actual survey link. You can use your own domain name as part of the link.

Advanced reporting

We understand that collecting data is just the start. By reviewing the responses in real-time and creating custom graphs and charts you can act quickly. Results can be shared easily in one click or you can schedule exports and give colleagues access with password protected links so they can view the results themselves.

Want to know more?

If you are still not sure that we are the best alternative to Clicktools, why not get in touch to find out more?

If you want to know more about our plans, please give our team a call on +44(0)1684 342400 or fill out our get in touch form.

Safe & secure

Security is our most important feature
and we take it seriously

Security features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU based servers

All data is stored and backed up on UK/EU-based servers.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.

You’re in safe hands

EU & UK GDPR Compliant logo.
ISO 27001 Information Security Management logo
HM Government G-Cloud Supplier logo
Cyber Essentials Plus logo
ICO logo
PCI DSS Compliant logo
FSQS Registered logo.

Get in touch

If you would like to find out more about how SmartSurvey can help your business, please call us on 0800 0937 822 or complete the form below.

UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We’ll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

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