Most marketers (31%) believe that event marketing is the single-most effective marketing channel. Endless Events, 2018
From your respondents’ views on the quality of your speakers, topics discussed and supporting materials, to their satisfaction with your event venue, location and its catering, there’s many different areas you could be looking to cover off and get feedback on, so it’s prudent to bear this in mind when devising your questions. Ensuring your survey is balanced with a mix of closed and open-ended questions will not only help you to cover off a lot of issues, but it will keep your respondents interested and engaged, and able to provide more detail and clarity where it is needed.
While giving respondents the opportunity to reply anonymously so they provide you with honest and insightful feedback is a good idea, given the wide range of audiences that typically attend events, you’ll want to know what type of attendee they are. Whether you are interested in their job title, job function or the type of company they work for, or their age range or gender, ensuing they have the means to provide you with this information will be extremely valuable when you are trying to evaluate the opinions of different audience segments post event.
If you use this question, which measures how likely attendees would be to recommend your event to others, it’s a quick way of identifying those attendees who were really happy with your event and would attending, speaking or exhibiting to colleagues.
70% of users become regular customers after an experiential marketing event. EMI & Mosaic, 2016
According to a recent study nearly a one-fifth of all event planners consider getting sponsors to be among their biggest challenges.Bizzabo
Reaching out to new attendees is a major challenge for 90% of all those involved in organising B2B events.Eventbrite
Knowing what questions to ask respondents at different stages of your event, whether that’s before, during or afterwards can provide valuable insights that you can use to tweak your operations and help improve its overall success.
An overwhelming majority of event marketers (86%) believe that technology can have a major positive impact on the success of their events. Endless Events, 2018
The online survey is one of the most powerful tools an event planner has available to them for gathering suggestions and ideas in the run up to an event, to collecting feedback during and following events to review what people thought of them. Survey feedback questions can range from obtaining attendee views about the quality of speakers, topics discussed and exhibitors to more logistical questions, which examine their opinions about the venue, on-site catering, parking facilities and even the ticket prices.
Here are a few examples of where the online event survey could be extremely useful for event planners and organisers:
Online surveys can provide a professional and efficient method of assessing and managing different opinions during the planning of corporate events. From gathering attendee thoughts on speaker preferences and any questions they would like to see addressed, to assessing whether they have any specialist dietary requirements, sending pre event survey questions can ensure you are better prepared to meet attendee needs and deliver a more successful event.
Whatever event you have hosted, from a seminar to a large conference, or training course to a fundraising event, sending post event survey questions to your attendees to collect their feedback can help you evaluate their success and make any necessary improvements going forward.
Either over or under catering can be disastrous for an event. Remove the guesswork by sending potential attendees a quick online RSVP survey. Collect everyone's names, contact numbers, +1 details and any other information you need to plan your event accurately.
Whatever your reasons for meeting up, ensure these gatherings run without a hitch by asking potential attendees to complete a quick online survey. What day can they attend? What refreshments do they prefer? Who would they like to be invited?
Using an online survey poll can help you to more efficiently and professionally plan any meeting. Poll possible times, decide on a venue that suits everyone, assess which issues need to be raised and gather the lunch orders
Between 2017 and 2018 the number of companies organizing 20 or more events per year increased by 17%Bizzabo
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