Why we think we’re the best alternative to Google Forms

SmartSurvey is advanced, easy to use, flexible, and UK-based. We’re fully GDPR compliant and our highly experienced and friendly staff are committed to providing excellent customer service and value for money. Find out what SmartSurvey can do with a free trial account.


Store your data in the UK and remain fully compliant with GDPR legislation and European Privacy Laws.

Fully Customisable

Customise everything from logo to background to fonts, creating themes that work across devices and browsers.

Personal Support

Helpful advice via phone, email or support tickets, including full feature/product demos.

Stay Compliant with Data Protection & GDPR

The Data Protection Act (DPA) states that data is “not transferred outside the UK without adequate protection”. No doubt Google Forms offers adequate protection, but we offer added peace of mind by hosting your data in the UK and at no point will it leave the UK/EU. If you are collecting data from EU citizens then SmartSurvey provides the means to be compliant with the General Data Protection Regulation (GDPR) while doing so.

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GDPR compliance

Replicate your Google-based Workflows

Google Tag Manager allows you to replicate most existing google workflows and handle data in a smooth manner. This includes integration for stand-alone Universal Analytics implementations.

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SmartSurvey Google Analytics settings

Maintain Brand Image with Domain Branding

SmartSurvey enables you to fully customise your online surveys, which includes the branding of your survey links. You are provided with an option to use your own domain name as part of your survey link, so a subdomain of your choice can replace the default survey link.



Survey Design in Your Hands

Our survey design tool is completely open and unrestricted, so there are no limits on your creativity. Customise everything from the buttons and validation messages in your form to the survey introductions and thank you messages. With a little HTML/CSS knowledge you can even design your own completely unique theme.

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SmartSurvey themes

Help and Support at every step

Call us any time from Monday to Friday between 9:00am and 5:30pm GMT on our free phone number. We understand that it's frustrating when you've got a problem and you have to wait for somebody to reply to your email.

That is why, during British (UK) trading hours, there is always someone to answer your call and help you out.

SmartSurvey support

Want to know more?

If you are still not sure that we are the best alternative to Google Forms, why not get in touch to find out more?

If you want to know more about our plans, please give our team a call on +44(0)1684 342400 or fill out our get in touch form.

Get in touch

Trusted by leading brands worldwide

Over 260,000+ users worldwide benefit from our advanced yet user-friendly survey software. At SmartSurvey our personalised customer support is exceptional, our team is friendly, approachable and professional. We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Microsoft logo
BAE systems
Environment Agency
Her Majestys Government
Parkisons UK
Metropolitan Police

Discover why companies of all sizes use SmartSurvey

Read our case studies to find out how we help our clients find solutions, make smart decisions and improve performance to grow their business.

metropolitan police logo

The Metropolitan Police streamlined its community outreach surveys to meet community policing needs.

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Department for Education logo

G-Cloud supplier, SmartSurvey, provides online survey solutions for the Department for Education.

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University of Puerto Rico logo

The University of Puerto Rico use SmartSurvey to gather data following the devastating effects of Hurricane Maria.

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Check out other case studies to explore how else we can help. View all case studies

Safe & Secure

Security is our most important feature
and we take it seriously

Security Features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 Certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU Based Servers

All data is stored and backed up on UK/EU-based servers.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.

  • GDPR compliant
  • ISO 27001 security logo
  • G-Cloud supplier
  • Cyber essentials plus
  • Information Commissioners Office
  • McAfee Secure site logo
  • DSS compliant

Get in touch

If you would like to find out more about how SmartSurvey can help your business, please call us on 0800 0937 822 or complete the form below.

  • UK-based and secure

    We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

  • Dedicated support

    Access to a knowledgeable account manager for personal assistance for when you most need it.

  • Flexible to suit your needs

    Our friendly design team is on hand to assist with any bespoke design and custom development requests.

  • We’ll go that extra step

    We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

Send us a message

Get in touch

Book a demo

Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.