Calculate the ROI of your CX programme
Discover the financial impact of measuring NPS, CES and CSAT across your customer journey
How to calculate the ROI of your CX programme: Enter your organisation’s revenue, customer numbers and churn rate below, then adjust the sliders to reflect the improvement you expect across each CX metric. The calculator will instantly show you the estimated annual return from running a structured customer experience programme broken down by NPS revenue growth, CES retention impact and CSAT uplift.
Company Information
Score Improvements
CES Assumption
Calculated Summary
Important disclaimer: The figures generated by this calculator are estimates based on third-party research and industry benchmarks, including studies by LSE/Temkin, Gartner, and Harvard Business Review. They are intended as a guide only and do not constitute a guarantee of results. Actual outcomes will vary depending on a wide range of factors outside the control of SmartSurvey Ltd, including but not limited to your organisation's specific circumstances, market conditions, implementation quality, and customer behaviour. SmartSurvey Ltd accepts no liability for decisions made on the basis of these projections.