Google Forms Alternative

Google Forms is popular due to its ease of use and simple integration with other Google tools, but if it’s no longer right for you, or you’re looking to upgrade, we offer a UK-based survey alternative that combines all the benefits of Google Forms with GDPR compliance and great support.

Why we think we’re the best alternative to Google Forms

SmartSurvey is advanced, easy to use, flexible, and UK-based. We’re fully GDPR compliant and our highly experienced and friendly staff are committed to providing excellent customer service and value for money. Find out what SmartSurvey can do with a free trial account.


Store your data in the UK and remain fully compliant with GDPR legislation and European Privacy Laws.

Fully Customisable

Customise everything from logo to background to fonts, creating themes that work across devices and browsers.

Personal Support

Helpful advice via phone, email or support tickets, including full feature/product demos.

SmartSurvey Features

GDPR Compliant

Stay compliant with Data Protection & GDPR

The Data Protection Act (DPA) states that data is “not transferred outside the UK without adequate protection”. No doubt Google Forms offers adequate protection, but we offer added peace of mind by hosting your data in the UK and at no point will it leave the UK/EU. If you are collecting data from EU citizens then SmartSurvey provides the means to be compliant with the General Data Protection Regulation (GDPR) while doing so.

Custom Themes

Survey design in your hands

Our survey design tool is completely open and unrestricted, so there are no limits on your creativity. Customise everything from the buttons and validation messages in your form to the survey introductions and thank you messages. With a little HTML/CSS knowledge you can even design your own completely unique theme.

Tag Manager

Replicate your Google-based workflows

Google Tag Manager allows you to replicate most existing google workflows and handle data in a smooth manner. This includes integration for stand-alone Universal Analytics implementations.

Domain Branding

Maintain brand image with Domain Branding

SmartSurvey enables you to fully customise your online surveys, which includes the branding of your survey links. You are provided with an option to use your own domain name as part of your survey link, so a subdomain of your choice can replace the default survey link.

Custom Support

Help and support at every step

Call us any time from Monday to Friday between 9:00am and 5:30pm GMT on our free phone number. We understand that it’s frustrating when you’ve got a problem and you have to wait for somebody to reply to your email.

That is why, during British (UK) trading hours, there is always someone to answer your call and help you out.

Want to know more?

If you are still not sure that we are the best alternative to Google Forms, why not get in touch to find out more?

If you want to know more about our plans, please give our team a call on +44(0)1684 342400 or fill out the contact form below.

Trusted by leading brands worldwide

Over 400,000+ users worldwide benefit from our advanced yet user-friendly survey software. At SmartSurvey our personalised customer support is exceptional, our team is friendly, approachable and professional. We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Discover why companies of all sizes use SmartSurvey

Read our case studies to find out how we help our clients find solutions, make smart decisions and improve performance to grow their business.

The Metropolitan Police streamlined its community outreach surveys to meet community policing needs.

G-Cloud supplier, SmartSurvey, provides online survey solutions for the Department for Education.

The University of Puerto Rico use SmartSurvey to gather data following the devastating effects of Hurricane Maria.

Check out other case studies to explore how else we can help. View all case studies

Solutions to meet any survey need


Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.


Access our most advanced tools, features and integrations to power your feedback activities and drive change.

Safe & secure

Security is our most important feature
and we take it seriously

Security features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU based servers

All data is stored and backed up on UK/EU-based servers.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.

You’re in safe hands

EU & UK GDPR Compliant logo.
ISO 27001 Information Security Management logo
HM Government G-Cloud Supplier logo
Cyber Essentials Plus logo
ICO logo
PCI DSS Compliant logo
FSQS Registered logo.

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