A Quick Definition of Skip Logic

Skip Logic allows you to create surveys that change their content and questions based on the answers given during the survey. Other terms for Skip Logic you might encounter are “Branching surveys”, “Conditional branching” or “Branch Logic”. Skip Logic defines a path through the survey for each respondent based on their answers.

How to use Skip Logic

Using skip logic to improve the engagement and response rate of your surveys follows one simple rule. Make sure that your respondents are only shown relevant questions, and not asked about things that don’t apply to them. Applying logic to how respondents interact with a survey means you can:

Create rules like...

  • Multiple choice options chosen or not chosen
  • Contents of text box answers
  • Values of numerical answers
  • Questions that are skipped

...that can trigger

  • Jump to a page in the survey
  • Miss out, or skip over, a page in the survey
  • Finish the survey
  • Disqualify the Respondent

How Skip Logic improves surveys

Skip Logic helps make surveys more responsive by reducing the time it takes for respondents to complete your survey. The quicker the survey is to finish and the more relevant the questions, the more likely a respondent is to provide you with useful data. For example a survey to find out what transportation options employees use might ask...

  1. Distance the respondent lives from the workplace
  2. Does the respondent have access to a car, motorbike or bicycle
  3. How often the respondent uses any of those to get to work
  4. If there are any issues with parking at the workplace
  5. Does the respondent ever use public transport
  6. Which types of public transport are used and how frequently
  7. What might encourage the respondent to change commuting habits

If all the above question categories are placed on a single page, then many of the questions may not apply to all respondents – why ask respondents who only use public transport about parking? or get more details on public transport from respondents who never use it? Respondents are less likely to complete surveys when asked questions that don’t apply to them. Try the survey for yourself:


Applying Skip Logic on this example survey, we can break up the survey into sub-sections on different pages and set up rules for which respondents see which questions.

Page 1
  1. Distance the respondent lives from the workplace
  2. Does the respondent have access to any of the following: car, motorbike, bicycle?
  3. Does the respondent ever use public transport?
This page shows to all. Logic:
  1. None
  2. If the respondent chooses NONE of these, SKIP OVER Page 2
  3. If the Respondent chooses "No", then SKIP OVER Page 3
Page 2
  1. How often the respondent drives, rides, or cycles to work
  2. If there are any issues with parking at the workplace

This page will not be shown to people who do not choose an appropriate option on page 1

Page 3
  1. Which types of public transport are used and how frequently.

This page will not be shown to people who said they do not use public transport

Page 4
  1. What might encourage the respondent to change their commuting habits

This page shown to all respondents.

Now the example survey will only ask relevant questions to its respondents, making for a faster, smarter survey. Try it yourself and see the difference:

Get started and create your first survey

If you would like a demo from one of our friendly team members then please request a demo, or you can call us on 0800 0937 822

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

Send us a message

Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.