Capture feedback.
No voice unheard

Collect feedback across every touchpoint, channel, and experience. Get the tools to capture what customers are telling you, wherever they are.

Screenshots showing feedback captured via email, QR code and other channels.
Trusted by 600,000+ happy users

Capture across touchpoints

Never miss what a customer is trying to tell you. Collect feedback at every stage of the journey, so you always know where experience is falling short.

Fix friction in your digital experience

Know exactly where your website, product, or app is losing people. Embed feedback collection at the moments that matter and give your digital teams the insight to act.

Stay on top of your reputation

See what customers are saying about you publicly and respond before it affects your rating. Stay on top of your reputation without adding to your team's workload.

Reach customers wherever they are

  • Email
  • SMS
  • Pop-ups
  • Web embed
  • Offline & kiosk
  • QR code
  • Tracking links

Capture feedback with best-in-class surveys

Advanced survey software that reaches every customer at every stage of the journey.

Capture feedback across the customer journey

Distribute surveys by email, SMS, QR code, link, or embed. Reach customers wherever they are and capture responses in the moment.

Get higher response rates with smarter surveys

Logic branching, question routing, and personalisation keep respondents engaged and make every survey feel relevant to them.

Ask for feedback at exactly the right moment

Trigger based on customer actions and journey events so feedback is collected when the experience is freshest and response rates are highest.

Collect feedback from digital experiences

Embed surveys and forms wherever your customers interact with your product online.

Capture in-product feedback

Embed surveys and forms directly in your product to understand how users experience features, where they get stuck, and what to build next.

Collect website feedback in the moment

Place surveys and forms on any page. Capture intent, satisfaction, and friction while the experience is still fresh.

Reach users inside your app

Trigger in-app feedback collection based on user behaviour. Get honest responses at the moments that shape retention and engagement.

Manage and improve reputation in one place

Respond to reviews and track the impact of improvements without switching tools.

Manage reviews across every location and brand

Connect your Google Business and Trustpilot profiles. Manage reviews across every location and brand without switching between platforms.

Respond to Google reviews without switching tools

When replying is this easy, reviews stop slipping through the cracks. Every customer gets a response.

Connect improvements to public rating trends

Track how operational changes affect your ratings over time. Show exactly what your efforts delivered.

Frequently asked questions

Why choose SmartCX?
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SmartCX is a dedicated solution for CX teams to drive business outcomes and prove their impact. Close the loop on every response that matters, use data-driven insights to build an evidence-backed case for change, and secure buy-in for CX initiatives. Prove the ROI of your programme with the figures your leadership team needs to fund the next step.

What features does SmartCX include?
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Advanced surveys with logic and personalisation, multi-channel distribution across email, SMS, web and in-app, and AI-powered analysis that surfaces the themes driving your scores. Case management closes the loop on every response that matters, so insight turns into action and you can prove the impact of your programme.

What return on investment can I expect from SmartCX?
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Most customers see a return within 6 months. ROI depends on your revenue, churn rate and customer base, but research links a 7-point NPS improvement to 1% revenue growth and a 5% retention gain to a 25-95% profit lift. Use the ROI calculator to project the impact on your own numbers, then bring the figures to your CFO. Book a 30-minute call and we'll walk you through what other mid-market CX teams are seeing.

How quickly can I get my CX programme up and running?
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Most customers go live within weeks, not months. There's no six-month implementation and no consultancy retainer required. We work with you to scope the scenarios that matter, set up the platform in your environment, and run a guided trial so you see it working before you commit. Free migration support is included for new paid plans, covering up to three surveys.

What support do I get with SmartSurvey?
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Support is included as standard. Phone, live chat and email support on paid plans, with a product-trained team that knows what you're trying to do and helps you do it. Free migration support is included for new paid customers, covering up to three surveys. Our managed services team can take on survey design, distribution and reporting if you want to scale your programme without adding internal headcount.

Do you integrate with my tech stack?
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Yes. SmartSurvey connects with Salesforce and HubSpot to pull in contact data, Power BI for advanced reporting, and embeds surveys directly into your websites and apps. With 290+ pre-built integrations plus API and webhook access for custom workflows, feedback flows into the tools your team already uses to take action.

Is my data safe?
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SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All data is encrypted in transit using TLS and at rest using AES. We're fully GDPR compliant. Localised data storage options are available on request, so you can meet regional data residency requirements wherever your customers are based.

Can I try SmartCX before committing?
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Yes. After we understand what you're looking to achieve, we'll show you a personalised demo built around your scenarios and set you up on a trial so you can get hands-on with the product before you commit. Book a 30-minute call to get started.