Market Research Questionnaire
Get the data you need to make smarter decisions about your products and services
An essential tool for growing your business
Knowing exactly what your customers want and need is critical to your business success. A market research questionnaire is a great tool to enable you to achieve this.
Whether you are looking to improve understanding of your customers’ buying habits, awareness levels and views about your products, or increase your customer base by identifying new target sectors, asking market research questions is a brilliant way to collect this information.
How market research questionnaires boost sales and drive growth
Our questionnaire templates contain a number of pertinent questions designed to give you the information you require including anything from why a respondent visited your site, to whether or not they found what they needed.
With this information you can understand what you need to change on your site to improve conversion rates and in turn drive more sales. Balance user experience questions with those designed to obtain customer demographics with our extensive library of certified standard questions. Alternately, you can create your own custom questions to get the data you need to better understand your customers
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Using a market research questionnaire to build brand loyalty
Building customer loyalty strong enough to withstand higher prices is a key aspiration for many companies. It’s also one of the reasons why top brands remain in-front, with much of their success built on their high standards of customer service, responsiveness and marketing that provides exactly what their customers demand.
But to achieve this they had to find out what their customers felt about their brand and check their own positioning in the marketplace. For a business entering a new market it may be the job of a market researcher to uncover this and identify what are the key drivers of brand awareness and loyalty, and a market research questionnaire is the ideal vehicle to achieve this.
For existing customer bases it may be the customer service team or customer excellence department that own this research task – our templates for customer satisfaction surveys provide the perfect set of questions to get answers fast!
Use our market research questions to test:
- Customer feelings over time
- Brand awareness levels
- Customer satisfaction levels
- How likely your customers would be to recommend you to others
Launch a winning marketing campaign first time
Whether you are considering a road-side advertising billboard or a series of online banner ads, you can use a market research questionnaire to test out a range of ideas before committing to one.
From measuring the response of your wording to different questions to analysing the reactions of different segments of your target audience, online questionnaires offer an ideal testing ground to identify what works and what doesn’t. This can help maximise the effectiveness of your chosen campaign.
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Find new customers and strengthen existing relationships
Market research questionnaires are ideal to identify potential new leads or uncover more information about your current customers.
You can do this by surveying them on a range of subjects that will enable specific targeting, from the basic age, gender, marital status, and number of children, to which shops they prefer, how much they earn and what leisure activities they enjoy.
Doing so can help identify new customers and organise the data on your existing customer base.
Develop new products and services or improve your existing portfolio
Uncovering customer views through market research questionnaires can help to highlight:
- What you need to improve in your product or service and how to achieve this
- Any gaps in the market where you could introduce new products or services
- Any issues with your pricing structure – are you charging too much or too little
- How your products or services compare to those of your competitors
- Whether customers like your packaging or branding
- Whether your messaging or value proposition resonate with your target market
- Reasons why your customers would recommend your product
Changes based on this feedback can be hugely beneficial to the product and service development process, helping you to refine your offering and deliver a better product/market fit more closely aligned with the wants and needs of your customers.
Testing a new brand? Launching a new product?
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Understand your target market and maximise your marketing investment
Many marketers want to understand what the opportunity is for their product. Market research questionnaires enable marketers to quickly understand this by validating their assumptions through quantitative and qualitative data and get clarity over questions such as:
- What is the addressable market size?
- What are the best locations for stores?
- How should I segment and target my customer base?
- How much are people willing to pay for a product or service?
- Do our product messages resonate with customers?
- Do customers like our brand and values?
- What is the best performing advert?
- What packaging design do customers prefer?
- What product colours do customers want to buy?
Market Research Questionnaires enable easy collection of a myriad of data about your potential customers to enable you to make smarter decisions and maximise your marketing budget.
Leverage social media to improve reach
Social media platforms are being used for business more than ever before. From posting a blog about your questionnaire on Facebook, hashtagging about it on Twitter, or adding questionnaire URLs to a LinkedIn profile, these are all brilliant ways of connecting with a wider audience to capture more data.
If you want to capture even more responses, you could promote your market research questionnaire through paid social advertising, enabling you to target a specific audience. Best in class data collection platforms will even enable you to create custom tracking links, allowing you to understand which social channels or ad campaigns are performing best from a market research perspective.
Rapidly reduce your market research costs
Traditional market research methods such as focus groups and telephone interviews have always had a high price tag and have only been accessible to large companies with equally large budgets. However online survey software has made market research accessible and affordable to businesses of any size.
By increasing accessibility for your respondents and reducing the amount of resources needed to administer a questionnaire in comparison with traditional methods you can drastically reduce your market research costs.
Whether you are an independent freelancer, a large agency, business owner or start-up founder looking to validate your first idea, a market research questionnaire will enable you to get the insight you need to make informed, data driven decisions.
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Get the assurances you need
Working with a compliant vendor such as SmartSurvey can provide the assurances you need when undertaking market research.
When conducting any sort of market research, it is important to make sure you are collecting and storing data legally, particularly if that data contains personally identifiable information. As an ISO27001 accredited company we have some of the most robust industry measures in place to secure our users’ data.
All the data collected on behalf of our users is kept in the UK in a secure data centre and all data is encrypted both in transmission and at rest. We also make it simple for you to comply with any requests from data subjects.
Work smart, not hard
It doesn’t have to be expensive to get the answers you need, if you employ all the innovative and cost-effective tools available to you.If you are unsure how to identify the right target demographic, we can supply access to millions of contacts, happy to provide answers through our Consumer Panel service. Create your market research questionnaire and then leverage our consumer panel to access opinions of real people in just a few clicks.
Reach over 7 million people in 80+ countries, recruited through 500 different panel owners like publishers, media outlets, market research agencies and non-profits. You can manage the entire research process from start to finish from one place. Define your target audience, send your survey, analyse your results and get the insight you need to make the right decision.
Market research ideas
What sort of market research can you run through our Consumer Panels solution?
- Test creative assets such as ad campaigns or packaging
- Validate New Product ideas
- See what strap line or value proposition resonate with your target customers
- Understand more about your market – local or global we can reach them all
- Get insights on consumer attitudes, pricing, behaviour and value
- Understand brand perception – is your brand trusted and recognised?
- How do send a market research questionnaire to a consumer panel?
Questionnaire templates
Save time and get the insight you need right now with our Market Research templates.
If your business needs information now, don’t waste any more time. With our templates you can create your first questionnaire in just a couple of minutes and the all-important information you need will start coming back to you in no time at all.
What makes SmartSurvey right for you?
We will help you collect the information you need quickly and easily.
Trust us to safeguard your data and provide the support you need, when you need it.