AI-powered business survey software

Get to the insights that matter to your business, faster

Whether you’re collecting customer feedback, boosting employee engagement, or leading public consultations – SmartSurvey makes it easy to build surveys and forms, capture responses, and act on real-time insights.
Trusted by 600,000+ happy users
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Award badge: G2 High Performer Spring 2025.Award badge: G2 Milestone - Users Love Us.Award badge: G2 high performer Winter 2025.Award badge: G2 High Performer Small Business Winter 2025.

An easy-to-use platform that enables teams to collect and act on feedback faster

Reduce feedback analysis time by 50% with AI

Quickly transform thousands of comments into clear, actionable insights. Our AI automatically identifies key themes and sentiment across your feedback. Spend less time analyzing and more time making informed decisions.

Create beautiful surveys

Create professional surveys that match your brand. Add smart logic so each survey adapts to individual respondents, giving you better data and higher completion rates.

Close the feedback loop

Create cases from responses that need follow-up. Assign cases to your team, track status, and communicate with respondents in-app.

Turn survey data into actionable insights

Dashboards bring all your survey data together in one place. View charts from multiple surveys side-by-side, compare results across touchpoints, and share live insights with stakeholders instantly.

Trusted by businesses like yours

Hear directly from the leaders who've transformed how they collect and act on feedback with SmartSurvey.
  • Bank of Bahrain & Kuwait
  • Alton Towers
  • BPP
  • Lewes and Eastbourne Councils
  • Uswitch
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Hasan Mulla, Head of Customer Experience
BBK logo.
“Since we have been using SmartSurvey,
I would not look elsewhere for any other provider.”
Wayne Burton, Head of Product Excellence and Customer Insight
Alton Towers logo.
“SmartSurvey has transformed our ability to present insights to all levels of the organisation. Our feedback loop is quicker and more effective.”
Oliver Shreeve, Principal UX Researcher
BPP logo.
“SmartSurvey’s AI has transformed our feedback analysis, saving us days of manual work with its speed, accuracy, and data visualisations.”
Bryn Mabey, Communications Lead
Lewes District Council logo.
“We couldn't be happier with SmartSurvey. It means we have been able to use one survey tool across many parts of the business.”
Martin
Uswitch logo.

Take your business surveys to the next level

Discover how SmartSurvey goes beyond the score with smart insights, advanced AI features and tools that drive retention and growth.

Collect responses from your audience wherever they are

Maximise response rates by meeting customers in the moments that matter.
  • Email
  • SMS
  • Pop-ups
  • QR code
  • Web-embed

Get more responses by embedding the NPS question directly in the email - no extra clicks, no drop-off.

Capture real-time sentiment - for example, after calls or deliveries when the experience is fresh and top of mind.

Target the right page visitors at the right moment with smart triggers that feel natural, rather than intrusive.

Collect feedback anywhere - from receipts, packaging, or signage – turning physical touchpoints into opportunities for insight.

Get more responses by embedding NPS directly on your website – no redirects, no drop-off.

SmartSurvey integrates with your other tools

Integrate with your favourite platforms in just a few clicks, automate workflows, and streamline processes to get insights exactly where you need them.
A grid of available product integration logos.

Designed for scale, security and collaboration

SmartSurvey protects any and all data, so you can collect feedback confidently.
ISO 27001 certification
GDPR compliant & UK data hosting
SSO & two-factor authentication (2FA)
WCAG 2.2 AA compliant
ICO certification
NHS Data Security and Protection Toolkit
G-Cloud registered supplier
FSQS (Financial Supplier Qualification System)

Take your business surveys to the next level

Discover how SmartSurvey goes beyond the score with smart insights, advanced AI features and tools that drive retention and growth.