Questionnaire
Maker



Create branded questionnaires
Choose from a wide range of question types to make your questionnaire.
Automate your workflows
Connect to your other tools and set up automatic questionnaire triggers.
Collect responses everywhere
Share your questionnaire via email, SMS, social media and more.
Analyse your responses instantly
Analyse your results in real-time, create reports, and export data.
Build your perfect questionnaire
Powerful tools to build and design questionnaires your way.
Brand your questionnaire
Incorporating your brand’s look and feel into your survey couldn’t be simpler; customise everything and make your questionnaire stand out.
Use logic and actions
Use our smart Logic features and make your questionnaires as relevant as possible to each respondent.
Question types and customisation
From drop-down menus to multiple choices, our library of question types and handy customisation tools help you get the answers you need.


Share your questionnaire everywhere
Reach your audience quickly and easily via email, SMS and more.
Distribute across channels
Reach your audience quickly and easily by sending questionnaire invitations via email and SMS, share via social media and embed anywhere.
Automate data collection
Connect to your other tools and set up automatic questionnaire triggers, so responses are collected without any manual effort on your part.
Print questionnaires and responses
Download and print questionnaires, responses and analysis reports in one click, or send a password-protected link.
Analyse questionnaire results right away
Analyse questionnaire results instantly.
Monitor responses in real-time
See questionnaire responses as soon as they come in. Immediately act on them and respond.
Uncover trends and sentiment
Spot the emotion behind answers with automatic sentiment analysis, and surface themes using AI-powered text analysis.
Share findings with customisable reports
Download your questionnaire results as Word, Excel or PDF, or share findings with your team via a password-protected link.

Don’t just take our word for it
“Would recommend this over Survey Monkey any day! Keep up the great work especially the support teams who work there.”
(Trustpilot review)
“SmartSurvey is a great platform for research surveys. It’s easy to choose the question formats and editing and the resulting generated graphs and diagrams and super useful for reports. Highly recommend!”
(Trustpilot review)
“A really good survey tool.
Better than SurveyMonkey.”
(Trustpilot Review)
“Smartsurvey helps collect and summarise data in ways which would take ages using spreadsheets or other types of product. It is an invaluable tool!”
(Verified G2 Review)
“There is no better tool I have used than SmartSurvey for business surveys. It offers what business needs and more and has been very instrumental to our business.”
(Verified G2 Review)
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Six (really good) reasons to choose SmartSurvey
Feature-rich yet easy to use
Rated 4.7/5 for ease of use, SmartSurvey is one of the few feature-rich yet easy-to-use online questionnaire makers.
Highly customisable
Whether you use a template or start from scratch, you can customise every aspect of your questionnaire, ranging from the colours and the fonts right down to the URL.
Unlimited surveys, questions, & responses
Using SmartSurvey, you can create unlimited surveys, add unlimited questions, and get as many responses as you need at no extra cost.
Local data storage
As a UK-based company with no subsidiaries abroad, all data that goes through SmartSurvey is processed and stored in the United Kingdom.
Safe and secure
SmartSurvey is Cyber Essentials Plus and ISO 27001 accredited and vets its staff to the robust BS7858 standard.
Nothing to install
Sign up to SmartSurvey through the browser you’re using right now and start creating your questionnaire. It’s really that easy.
Frequently asked questions
SmartSurvey is advanced questionnaire software built for organisations that take feedback collection seriously. Create on-brand questionnaires with powerful logic, a wide range of question types, and full design customisation. Distribute across email, SMS, social media and your website, then analyse responses in real-time with sentiment analysis, AI-powered text analysis, and flexible reporting. From simple feedback forms to complex multi-page questionnaires, SmartSurvey gives you the tools to collect better data and uncover meaningful insights.
To create a questionnaire, you need to establish your goals and the audience you are targeting, create a list of questions that will provide relevant responses and then organise the distribution of the questionnaire to your target audience.
There are three different ways to start:
- Create a new blank questionnaire
- Copy an existing questionnaire
- Use a questionnaire template
Yes. SmartSurvey's theme editor lets you bring your brand to life by customising the background, layout, images, logo, fonts, final re-direct page and even the URL of your questionnaires. You can also use terminal pages to create bespoke Thank You pages with a custom call to action, giving every respondent a consistent, on-brand experience from start to finish.
There are several different ways you can distribute a questionnaire with SmartSurvey. You can send email or SMS invitations directly to your respondents, embed your questionnaire on any page of your website, share it via social media, generate a QR code for print or screen, or use tracking links to identify which source is driving responses. You can also collect responses offline using kiosk mode, making it easy to reach your audience at the time and place they are most likely to respond.
Yes. SmartSurvey's logic and personalisation features let you show or hide questions based on previous answers, ensuring every respondent only sees the questions relevant to them. This helps reduce questionnaire abandonment and improves the quality of the data you collect.
Yes. You can sign up for a free SmartSurvey account and start building questionnaires straight away — no credit card required.
Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All questionnaire response data is encrypted in transit using TLS and at rest using AES encryption. We are fully GDPR compliant and offer localised data storage options upon request, so your respondents' data is always protected.
Yes. SmartSurvey integrates with Salesforce, HubSpot, Power BI and many more. You can also embed questionnaires directly into websites and apps, and connect to virtually any system using our API and webhooks.
Pricing depends on your requirements. Visit our pricing page to explore plans and find the right fit for your team.