It wasn’t a hard choice to select SmartSurvey. Not only did they understand what we were looking to achieve right from the start, they presented a solution that represented everything we needed.
SurveyMonkey Alternative
Curious how we stack up against SurveyMonkey? Look no further; this comparison page will help you compare costs, features and benefits.
Features of SmartSurvey vs. SurveyMonkey - at a glance
Main features
SurveyMonkey
SmartSurvey
Create an unlimited number of surveys and questions:
Users can create as many surveys and add as many questions as they want under our professional, business, and enterprise plans.
Users can create as many surveys and add as many questions as they want under our professional, business, and enterprise plans.
Access powerful analysis features:
Filter survey responses based on your needs to gain access to important statistical data and text analysis.
Filter survey responses based on your needs to gain access to important statistical data and text analysis.
Advanced skip logic:
Ask each individual respondent the right questions through skip logic, piping, scoring, and randomisation.
Ask each individual respondent the right questions through skip logic, piping, scoring, and randomisation.
Export files in multiple formats:
Export your survey data quickly and easily to Excel, Word, PDFs, and various other formats.
Export your survey data quickly and easily to Excel, Word, PDFs, and various other formats.
Schedule and send survey results automatically:
Send out the reports of your survey results to all the right people when they need them using our automation and scheduling tools.
Send out the reports of your survey results to all the right people when they need them using our automation and scheduling tools.
SMS distribution & tracking:
Distribute your surveys to your target audience via SMS at any time, anywhere.
Distribute your surveys to your target audience via SMS at any time, anywhere.
UK data storage and processing:
All user data will be stored and processed in the UK.
All user data will be stored and processed in the UK.
White label domain branding:
Personalise survey links with your own subdomain, enhancing brand presence and trust.
Personalise survey links with your own subdomain, enhancing brand presence and trust.
No usage limits - unlimited responses:
Dive deep into insights without boundaries, and without concerns over escalating costs. Your feedback journey is both boundless and budget-friendly.
Dive deep into insights without boundaries, and without concerns over escalating costs. Your feedback journey is both boundless and budget-friendly.
Customisable Dashboards:
Pull data and charts from multiple surveys into a single dashboard using an easy to use drag and drop widgets.
Pull data and charts from multiple surveys into a single dashboard using an easy to use drag and drop widgets.
NHS Data Security and Protection Toolkit (DSPT):
SmartSurvey is fully compliant with industry standards that include the DSPT, which is critical for organisations with access to NHS systems and patient data.
SmartSurvey is fully compliant with industry standards that include the DSPT, which is critical for organisations with access to NHS systems and patient data.
Telephone support:
Need assistance that can’t wait? Get in touch with our friendly support team over the phone. Our phone line operates between 9 AM and 5:30 PM UK time, Monday through Friday.
Need assistance that can’t wait? Get in touch with our friendly support team over the phone. Our phone line operates between 9 AM and 5:30 PM UK time, Monday through Friday.
Security Scorecard overall score:
Data and information security are crucial to every organisation. According to SecurityScorecard, we are the most secure survey software among all of our competitors.
Data and information security are crucial to every organisation. According to SecurityScorecard, we are the most secure survey software among all of our competitors.
Notice an error in our comparison data? Please let us know.
SmartSurvey vs. SurveyMonkey – as rated by the public
Social proof is extremely important when choosing a SurveyMonkey alternative. Here is how users have rated SmartSurvey in comparison to SurveyMonkey.
4.6
4.7
4.4
4.6
4.6
4.7
As you can see in the table above, based on public reviews on a handful of renowned software review sites, users have rated SmartSurvey as the better overall platform.
The 8 flagship features of SmartSurvey in 2025
UK based
Your response data is stored and processed here in the UK for your peace of mind. This means that all your sensitive information remains within UK jurisdiction and UK data protection laws, ensuring compliance and security. You can be confident that your information is handled in accordance with UK regulations is GDPR and compliant and is kept safe and accessible only to you.
No usage-based pricing
Unlike most survey tools on the market, at SmartSurvey, we don’t charge our users based on how many surveys they create, how many questions they ask, or how many responses they get. The cost of using a survey with such a pricing model can quickly add up, making SmartSurvey the smarter and more financially responsible choice.
White label branding
Surveys created in line with your brand’s identity will be more engaging, get more responses, and get you the answers you’re looking for. And if there is one thing we do very well at SmartSurvey, it’s that we can help you create surveys that look and feel like they’re coming directly from you. To give you an example, rather than hosting your survey on our domain, we can host it on yours. That way, respondents will find your survey more authentic and trustworthy.
It’s fairly priced
We take extreme pride in offering our customers not only the best survey tool on the market but the best value for money too. As a result, unlike most survey tools on the market, we don’t charge our customers a usage-based fee, which can quickly add up, especially if you are conducting a large-scale survey.Instead, you will only pay the price for the plan that you’ve chosen, and once you’ve done that, you have unlimited access to every feature within your plan, including unlimited surveys, questions, and responses.
Feature-rich yet easy to use
Every great survey tool has robust features, but not every feature-rich survey tool is easy to use. When you’ve spent countless hours reviewing all of your different options, the last thing you want to do is pick a survey tool only to have to go through a steep learning curve to learn how to use it.
With SmartSurvey, that’s not the case at all. Whether you’ve used our survey tool before or it’s your first time, you’ll find our intuitive user interface extremely simple to navigate, allowing you to create the perfect survey without any hassle.
WCAG accessibility compliant
At SmartSurvey, we’ve taken all the necessary steps to fully comply with the Web Content Accessibility Guidelines (WCAG). That way, everyone who wants to use SmartSurvey, regardless of their visual, auditory, cognitive, or motor disability, will be able to ask and answer questions with ease. Recently, we have also started to take the necessary steps to make SmartSurvey compliant with WCAG 2.1.
Convenience for respondents
If your survey is quite long, thanks to our ‘Save & Continue’ feature, your respondents can take a break from the survey at any time and return to it without losing their progress. Should your respondents decide to take a break, they will be e-mailed a unique link, which they can use to return to the survey and start exactly where they left off.
Fanatical support
If you run into a problem or have a question about using SmartSurvey, our friendly support staff will be right there to help you in your time of need. You can call us anytime between 9 AM and 5:30 PM UK time. That way, you don’t have to wait around for a response to your support ticket and can get back to collecting essential data without wasting any time.
Areas where SmartSurvey excels over SurveyMonkey
Though SurveyMonkey is more widely known than SmartSurvey, there are key areas of importance to users where SmartSurvey is better. Some examples include:
No limitations to survey responses
Most survey tools on the market today, including SurveyMonkey, follow a usage-based pricing model. What this means is that on top of your plan, once you’ve passed a certain threshold of responses, you will be charged extra based on usage.
In the case of the number of survey responses you get, depending on the plan you choose with SurveyMonkey, you can be limited to as little as 1,000 responses per month, which isn’t a whole lot.
At SmartSurvey, we don’t believe in the usage-based pricing model for two reasons:
- We don’t want to limit the potential of your survey if you’re operating on a tight budget
- We believe in giving our customers the most value for money possible
It’s more affordable, flexible & fairly priced
In comparison to SurveyMonkey, SmartSurvey’s premium plans are not only more affordable and flexible, but they’re also more fairly priced. The most affordable premium plan at SurveyMonkey is their Advantage Annual individual plan, which is currently priced at €36 per month when billed annually. When billed annually, SmartSurvey's most affordable premium plan is the Professional plan, which comes to £25 per month.
In regards to flexibility, SurveyMonkey has just one premium plan that is charged on a month-by-month basis. All other premium plans are to be paid in full for the whole year. At SmartSurvey, we are happy to accommodate your needs and let you decide whether you want to pay for your plan on a monthly basis or for the whole year. And just so you know, if you decide to pay annually, you will get a discount of up to 28.5% of the total price of your plan.
And that’s not all. With SurveyMonkey, if you go over the responses threshold, you will be charged extra based on the number of additional responses you get over what your plan covers. The cost of this can quickly add up, especially if you’re conducting a larger survey. With SmartSurvey, you get unlimited access to all features included in your plan.
SmartSurvey has gone further to protect user data
Though both survey tools conform to the ISO 27001 standard of managing information security, unlike SurveyMonkey, SmartSurvey is also Cyber Security Plus accredited, which gives users an extra layer of protection.
Not only that, but SmartSurvey also vets every single member of staff before hiring to the robust BS7858 standard. That way, every staff member at SmartSurvey has undergone an extensive background check based on the recommendations laid out by the British government. What’s more, is that all of our staff work within the territory of the United Kingdom, meaning none of your data will ever be transferred outside of the United Kingdom.
Your data is guaranteed to be collected and stored in the UK
While we can’t speak about how the US-based SurveyMonkey processes and stores user data, we can tell you how we go about it. Since we’re a UK-based survey software company, we process and store 100% of our customer's data here in the UK.
As a result, there is no need for you to worry about the new Data Privacy Framework, which many US companies now subscribe to. This is crucial for UK-based organisations who want to ensure compliance and be guaranteed that their user data is protected by UK law.
The importance of choosing a UK-based alternative
Before settling on any given survey software, it’s of crucial importance to understand how they process user data and where they store it. If you’re based in the UK, choosing a UK-based survey tool like SmartSurvey is the easiest and the least stressful option.
If you decide to use a vendor that operates in the United States and whose software is hosted in Germany, your data may be transferred and processed in two different countries. And because each country has its own data protection laws and practices, as a UK-based company, it will be up to you to familiarise yourself with the relevant privacy and data laws of those third countries.
What’s more, is that if those third countries rarely address and take action against data protection breaches, your company’s reputation can not only be at risk, but you may also face hefty fines. To make matters worse, the data protection landscape has become even more difficult to navigate since Brexit.
Over 500,000 users have chosen SmartSurvey since 2010 – will you?
Over the last decade, 500,000+ users have used SmartSurvey to create their surveys. Some of the most prominent names that have trusted SmartSurvey with their survey creation include BBC, Confused, Aldi, Dunelm, Telefonica, Harrods, and the NHS.
Whether you’re a student, a non-profit, a small business, or a global enterprise, we can accommodate your exact needs and requirements through our sophisticated yet easy-to-use survey platform. If you’re sitting on the fence about trying SmartSurvey, don’t. You can see if it’s the right SurveyMonkey alternative for you right now, completely for free.
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Here’s what our customers have to say about using SmartSurvey
Trusted by leading companies and brands worldwide. More than 500,000 people rely on SmartSurvey to collect data online.
Farkhanda Maqbool, Policy Manager, GMC
We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.
Martin, uSwitch
Multi-award winning survey software
Did we mention we don’t tie our customers into a contract?
You read that right. At SmartSurvey, we want you to use our tool for as long as you need to without overpaying because you’re stuck in a contract. As a result of our flexible no-contract policy, it’s in our best interest to provide you with the best experience possible at all times. That way, you get to enjoy and make the most out of SmartSurvey, and we get to keep you as a customer for longer. It’s a win-win.
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SmartSurvey FAQs
How good is SmartSurvey’s free plan in comparison to SurveyMonkey’s?
Before we get into the details, we want to mention that both tools offer a free forever plan. So, if you run small-scale surveys now and again, the free plan might be all you need, but how do they stack up against each other?
When it comes to responses, SmartSurvey allows up to 100 responses per month, while SurveyMonkey only allows you to preview ten responses from each survey. When it comes to the number of questions you can add, with SmartSurvey, you can add up to 15, while with SurveyMonkey, the number of questions caps at 10.
With SmartSurvey, you can also pick from 130 different survey templates, while with SurveyMonkey, that number is 40. When you consider the above, it’s clear that SmartSurvey’s free plan offers more than the free plan of SurveyMonkey.
Where is my data stored when using SmartSurvey?
As SmartSurvey is a UK-based software company, all data collected by SmartSurvey will be stored in the UK. We completely understand that data protection is of critical importance for UK companies and organisations that deal with sensitive data, and because of that, none of your data will ever be transferred outside of the UK.
It’s a matter that we take extremely seriously, which is reflected by our SecurityScorecard rating, which is higher than our competitors. This score alone indicates that SmartSurvey is the most secure survey software on the market today.
How secure is SmartSurvey compared to SurveyMonkey?
Both SmartSurvey and SurveyMonkey are extremely secure. Both tools conform to ISO 27001, among the most rigorous security and compliance standards worldwide, with certification conducted by the British Standards Institution (BSI).
With that said, unlike SurveyMonkey, SmartSurvey is also Cyber Security Plus accredited. What this means is that SmartSurvey’s security measures go far beyond the ISO 27001 certification, providing users’ sensitive data with an extra layer of protection against cybercrime. This accreditation signifies the thorough testing and evaluation SmartSurvey has gone through and has met the stringent standards of the CEP (Cyber Essentials Plus) scheme.
On top of that, unlike SurveyMonkey, SmartSurvey is not subject to FISA and has no US subsidiary. This means that your personal data is not subject to s702 Foreign Intelligence Surveillance Act (FISA) requests. What this means is that the U.S. intelligence agencies cannot require SmartSurvey to provide them with the data of non-US persons for monitoring purposes. This is particularly appealing to UK-based organisations that prioritise data privacy and want to avoid exposure to such surveillance measures.
Do I need to pay extra for additional surveys, questions, or responses?
No, you don’t. All paying SmartSurvey customers can create as many surveys, add as many questions, and get as many responses as needed without paying a penny more. SmartSurvey is one of the very few survey tools on the market that doesn’t use the usage-based pricing model. That way, you will only pay for the plan that you’re subscribed to, and from there on out, you get unlimited access to all the features included in your plan.
I want to white-label my surveys. Is this possible with SmartSurvey?
Yes, using SmartSurvey, you can white-label every aspect of your survey. This includes the overall theme, the domain the survey is hosted on, and even the email domain that you plan on sending the survey from.
At SmartSurvey, we understand the importance of creating surveys that perfectly match your brand's identity. So, if you want to get better feedback, increase the response rate, and boost user engagement, white-labelling your survey using SmartSurvey is essential. Please note that creating a white-labelled survey through SmartSurvey is reserved for Enterprise clients only.
Do I need to go through a steep learning curve to use SmartSurvey?
No, you don’t. Unlike most feature-rich survey tools, finding your way around SmartSurvey and making use of all the different features relevant to you is very straightforward. We’ve spent countless hours perfecting the experience our users have when using our tool, so rest assured that no matter what survey you want to create, you won’t have trouble doing so.
What’s more, is that you don’t even need to have any prior experience using SmartSurvey to find your way around. And remember, if you need any help, you can browse through the many helpful guides and resources on our website or give our team a call during our open hours (Mon – Fri, 9:00am – 5:30pm).
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