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By focusing on the analysis and interpretation of existing data and information collected by others secondary research offers a quick and invaluable source of insights. We explore it in more detail.
For marketers, knowing exactly how your customers view your brand and what improvements you need to keep them happy and buying more is vital. We show how different surveys can help your marketing.
Many new products fail due to a lack of preparation prior to launch. We investigate how to avoid this and maximise your success by using surveys for concept testing.
Whatever move you’re looking to take, there is always an element of risk in product development, which is why the product research stage is so important.
When it comes to the adage of ‘not judging a book by its cover’ this sentiment in many cases no longer rings true, particularly in business.
Following the Market Research Society’s announcement that all face-to-face research should cease and the government’s subsequent lockdown to contain t...