SmartSurvey shortlisted for Technology Innovator Award

SmartSurvey Features

We are delighted to announce that we have been shortlisted for Corporate Vision’s 2016 Technology Innovator Award.

Corporate Vision shine the spotlight on individuals, departments and companies who are developing and sharing technology that enhance and fundamentally alter the business world for the better. Read on to find out more about why we were shortlisted….

(more…)

Read More

The Pros and Cons of Using Open Ended Questions

SmartSurvey Features

Both closed and open ended questions used in surveys have their benefits. With the proper balance of both types of questions, asked in the right sequence, the goals of online surveys are efficiently met. The pros and cons of both types are often discussed to assess which type to use in the specific situation. It is often pointed out that the open ended question type yields more candid information and unique insight for researchers. Read on to learn more about the benefits of well constructed questionnaires…

(more…)

Read More

Feature Spotlight: Mobile Friendly Surveys

SmartSurvey Features

In this blog, we turn the spotlight on the features available when using mobile friendly surveys. We look at some powerful attributes the team at SmartSurvey has been updating and refining that will help you get the most out of your market research. Before we get started, ask yourself;

  • Is the response rate on the surveys you are sending providing you with enough data?
  • Is your ROI increasing in line to meet your objectives?
  • Are you reaching your target audience in the most effective way?

If not, read on for more information about how mobile responsive surveys can provide the solutions you need…
(more…)

Read More

Don’t be late to the mobile party: Benefits of Offline and SMS Surveys

SmartSurvey Features

Some people live by the expression ‘if you want something done, ask a busy person’? Life gets increasingly faster and we are constantly on the lookout for efficient ways to get more done during the day.

Ofcom reports that Smartphones have overtaken laptops as the most popular device for getting online. This, coupled with the fact that texting is one of the most popular methods of communication, means it makes sense to send your survey invites by SMS. Read on to learn how Offline and SMS surveys can help you reach your consumers on the move ….

(more…)

Read More

Case Study: Using Online Forms for Consistent, Accurate Data Capture

Reduced survey cost will add value and improve efficiencyGlover Stanbury, a firm of Chartered Accountants based in Barnstaple in Devon, utilise effective internal practices within their business to ensure they can reduce survey cost, go the “extra mile” and add value for their customers. Additional reports, generated from data gathered, can pinpoint financial dynamics and identify key indicators, leading to increased profits. (more…)

Read More

Net Promoter Score Survey – how can I use it?

Last year we rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score survey question. We thought it might be a good time to revisit the benefits of NPS as there is a consensus of opinion that it is a leading indicator of growth, making it a valuable asset to your company!

By calculating your customer’s NPS® score, you can learn what they think, how willing they are to recommend your services to others and to generally get a better understanding of their satisfaction rates. Read on to learn how to use Net Promoter Score effectively…

(more…)

Read More