Blog

Get up to speed with the latest insights and news from SmartSurvey.

Philip Cleave

28 Jun 2022

Discretionary Effort In The Workplace

Whether a customer or colleague, or maybe a friend or family member. I’m sure you can all recall times when ... Read more

Employees

Philip Cleave

20 Jun 2022

How Do We Measure Customer Experience? 

Given the state of today’s marketplace where customers and not sellers have all the power, keeping your customers loyal and ... Read more

Customer Experience, Design

Philip Cleave

10 Jun 2022

Survey Best Practices

From the initial design of your survey and question choice, to your survey distribution and reporting of results. While it’s ... Read more

Accessibility, Design, Distribution, Know-how, Questions

Philip Cleave

30 May 2022

Transactional NPS VS Relationship NPS

When it comes to business success, one of the most important aspects is your relationship with your customers. If that ... Read more

Know-how

Philip Cleave

17 May 2022

How To Develop A Customer Experience Strategy

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how ... Read more

Customer Experience, Know-how

Philip Cleave

5 May 2022

What Is A Customer Experience Strategy?

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can ... Read more

Customer Experience

Philip Cleave

29 Apr 2022

Why Measure Customer Satisfaction? 

To answer this question, you need to get back to basics and think about what’s most important to your business. ... Read more

Customer Experience

Philip Cleave

12 Apr 2022

What Is A Consumer Panel?

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. ... Read more

Market Research

Philip Cleave

30 Mar 2022

Surveys In Marketing

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires. ... Read more

Know-how, Market Research, Use Cases

Philip Cleave

15 Mar 2022

What Is Net Promoter Score?

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal ... Read more

Customer Experience, Know-how

Philip Cleave

8 Mar 2022

What Are Customer Touchpoints?

No matter what type of business, or industry you operate in, your customers will typically go through a series of ... Read more

Customer Experience

Philip Cleave

18 Feb 2022

Diversity and Inclusion Survey Questions for Employees

From rewards and recognition to professional development opportunities and leadership from senior managers. There are many things that can help ... Read more

Employees, Know-how, Questions

Philip Cleave

9 Feb 2022

Employee Engagement Action Plan Ideas

When it comes to business success your staff are one of your most crucial assets. Not only through the knowledge ... Read more

Employees

Philip Cleave

1 Feb 2022

Leading Questions in Surveys

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a ... Read more

Know-how, Questions

Philip Cleave

27 Jan 2022

Working From Home Survey Questions

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of ... Read more

Know-how, Questions

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