Having got to grips with what a CX strategy is in the first part of our CX exploration, including how ... Read more

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can ... Read more

To answer this question, you need to get back to basics and think about what’s most important to your business. ... Read more

Whether you’re trying to launch a new product or reposition your brand, or better assess consumer opinion and buying behaviour. ... Read more

For your business to be successful, there’s no substitute for getting to know your audience and their wants and desires. ... Read more

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal ... Read more

No matter what type of business, or industry you operate in, your customers will typically go through a series of ... Read more

From rewards and recognition to professional development opportunities and leadership from senior managers. There are many things that can help ... Read more

When it comes to business success your staff are one of your most crucial assets. Not only through the knowledge ... Read more

Bias can occur quite frequently in our everyday lives. And we are often the instigators, using bias to turn a ... Read more

When the Covid pandemic first emerged in early 2020, the world changed dramatically. None more so than the world of ... Read more

Having done everything to perfect your survey, you’ll want to achieve the best possible response rate after sending it. From ... Read more

When it comes to relationships, we all know the importance of creating a great first impression. Just consider all the ... Read more

It doesn’t matter whether you’ve previously built lots of questionnaires, or you’re working on your very first one. You’ll want ... Read more

Whether as a result of our participation in a research study, or as a health or social care patient. No ... Read more