Internet connectivity has exposed light to every dark corner of the world. This increased online accessibility has meant the collection and analysis of market research data has soared. To assist researchers, there has also been an increase in the availability of professional, easy to use survey software which has revolutionised the process further by making the creation of online questionnaires simple and swift. Here are a few benefits of online surveys: (more…)
The increase of online services has enabled 24/7 ‘on the go’ access to both businesses and consumers. These additional services present new options for brands to engage with consumers and find out what they truly think about their products, services and business.
Using an online survey is a great way to gauge customers’ honest opinions, as well as allowing them to share their own ideas with you anonymously, in a comfortable, secure environment. Online surveys are very easy and straight forward to setup, compared to print, they are also quick to distribute, record and analyse.
Are you thinking of conducting research online or trying to gather feedback from a specific audience, but are unsure of how to get started? Following these quick tips will get you moving in the right direction. (more…)
Last October saw the Safe Harbour agreement ruled invalid by the European Court of Justice. Now the processing of data between the EU and the US no longer complies with EU data protection directives, meaning companies that previously complied with Safe Harbour can no longer automatically rely on the ruling.
Asking the right questions of your hosting provider is vital to ensure you are compliant at every stage of the supply chain. (more…)
We recently rolled out an update to SmartSurvey to add the functionality to quickly create surveys using the Net Promoter Score question.
You can find a more in-depth explanation of what net promoter scores are on our dedicated page, but just to briefly recap, It’s a measure of how happy your customers are with your business, based on the answer to a single question, asking how likely your customers are to recommend you to friends or colleagues, then distilling the responses into a single score between -100 and 100. (more…)
Creating surveys is certainly a time-intensive task. However, a survey template can be very handy to get you started quickly when you’re creating an online survey. It’s like a pre-built survey, ready to be modified, edited or customised as per the needs. It can significantly simplify the process of formatting and designing the survey. As a result, it’s far easier than creating an online survey from scratch, and hence, it’s a much better and time-saving option. (more…)
A great way to improve efficiency, performance, and satisfaction in the workplace, is by listening to your employees; one way that a business might opt to do this, is via employee surveys. Not only can you ask open and closed ended questions, but with multiple choice questions, you can also find out what most employees are thinking, with a simple answer.
Find out what has to change
Open ended questions, where you allow employees to add their own response, is a great way to find out what they think about the workplace, policies, superiors, and co workers. Not only do they have the opportunity to give their opinion, and to let the business know what is being done right (and wrong), it also allows them to provide suggestions, where things can change, for a more “employee friendly” workplace. (more…)
When conducting any online questionnaire, you have to consider many factors in facilitating the collection of reliable and quality data. Knowing your sample population is not enough. On the contrary, you need to design an interesting questionnaire that gives relevant and reliable facts that you can use in decision making. Giving out poorly designed questionnaires to an audience that does not know you will lead to low response rates. In addition, even a well designed survey may fail to attract the required level and quality of responses on which to base decisions. There is need to improve your response rates with an online questionnaire if the objective of your research is to be realised. (more…)
When it comes to market research, it is important to use surveys, and ask questions to your possible customers, to know what they want in a product. Depending on who your target audience is, what kind of product or services your business sells, and what information you would like to get from your target audience, are all factors that will influence the content and questions which are going to be asked, in the surveys that you create.
Determine the extent of the survey
The first step is to define the boundaries of the survey. The size of your market respondents, the demographics, and the type of questions all have to be decided before you create a survey. You also have to determine which aspects of the market you want to investigate, and find out where the best location is to reach that specific audience. Sometimes mailing out surveys works best, with other respondents it might be better to do an online research study; determine all of these factors before you hand the survey out. (more…)
An online survey is an effective and economical tool for getting valuable inputs, feedback and insights that can help shape the direction of your business. How well a survey is designed and how much participation it gets decides the quality of the information that it provides. Knowing how to successfully create an online survey is, therefore, an essential requirement. Here are some tips that will help you create effective and useful surveys. (more…)
Did you know that you can improve your business by creating a satisfaction survey, which gives you deeper insights into your customers’ needs and desires which, in turn, allows you to create a better and more profitable customer experience? The good news is that it is now easier to do this than ever before thanks to powerful online software such as SmartSurvey which takes care of all the vital components of accumulating customer data so you can put it on autopilot.
Here are some of the ways you can improve your business by creating a satisfaction survey: (more…)