Use SmartSurvey to build better games, understand your player base and widen your customer base.
How game designers can benefit from using SmartSurvey
Any creative endeavour springs from someone’s imagination. A key benefit about using surveys as part of this creative process is to take an approach where survey and BI data is used so that creative energy is harnessed in the best possible way.
The rise of freemium models and “early access” has led to greater opportunity, and greater expectation, for players to give feedback thoughout the development cycle. So it pays to understand how your players’ hopes and desires can change as successful game grows and evolves over many years.
Using SmartSurveys embedded, email and exit surveys helps you find the areas creativity has greatest impact. Enabling you to ask the questions when and where they are relevant to the players experience and get the honest feedback you need.
Benefits of using online surveys
Many games developers build powerful Business Intelligence functions into games to track player behaviour, identify sticking points, predict churn, and otherwise gather data with the intention of improving the game and monetisation.
However, while these systems are very good at gathering the quantitative “what did players do?” data, they tend to be weak at the qualitative “why did they do it?” By combining quantitative data gathered from a BI platform with qualitative from surveys, a much fuller picture can be gathered of player experience.
Strategies for using surveys as part of game development
Modern videogame development consists of a much wider range of business models than the old-school methods of simply making a game, then selling it. Here a just a few examples of how surveys can be built into your development strategy:
- Finding which games or features will get the best response before committing to production.
- Use embedded NPS® feedback surveys to quickly measure player reactions to changes.
- Using Less frequent, but in-depth surveys gives valuable context to BI analytics data.
- Get feedback on item and reward value from the players perspective when balancing in-game economies.
What makes SmartSurvey right for you?
We will help you collect the information you need quickly and easily.
Trust us to safeguard your data and provide the support you need, when you need it.