How Game Designers can benefit from using SmartSurvey
Any creative endeavour springs from someone’s imagination. A key benefit about using surveys as part of this creative process is to take an approach where survey and BI data is used so that creative energy is harnessed in the best possible way.
The rise of freemium models and “early access” has led to greater opportunity, and greater expectation, for players to give feedback thoughout the development cycle. So it pays to understand how your players’ hopes and desires can change as successful game grows and evolves over many years.
Using SmartSurveys embedded, email and exit surveys helps you find the areas creativity has greatest impact. Enabling you to ask the questions when and where they are relevant to the players experience and get the honest feedback you need.
Strategies for using surveys as part of game development
Modern videogame development consists of a much wider range of business models than the old-school methods of simply making a game, then selling it. Here a just a few examples of how surveys can be built into your development strategy: