API and Webhooks

Close the feedback loop, without the manual work

Your tools stay current without manual exports. Surveys send when something happens in your systems. Responses flow straight back into the platforms your teams already use.
A graphic illustrating an API request and response to load survey data.
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Act on every response, instantly

Response data reaches your systems the instant it's submitted. No exports, no manual steps involved.

Reach people at the right moment

A ticket closes. An order ships. Your system calls the API. SmartSurvey sends the right survey.

Free your team from manual handoffs

Configure the API and webhooks once. From then on, SmartSurvey stays in sync with your tools automatically.

Scale feedback without the limits

Webhooks deliver data as it arrives, removing the need to poll and keeping traffic predictable.

Build a feedback loop that runs itself

Surveys fire. Responses flow back. The loop completes without you.

Remove the manual steps

Set it up once. Every team benefits automatically.

Keep every system in step

One integration keeps every touchpoint in sync.

Act on feedback immediately

Real-time data means issues get caught immediately.

Get data into your systems instantly

Every response reaches your systems the moment it's submitted, with no manual steps in between.

Pick the events that matter

Choose what triggers a webhook and when.

Verify every request securely

Every webhook payload is signed and verified.

Feed data straight into your tools

Responses go to CRMs and databases directly.

Control SmartSurvey from your own stack

Send surveys and pull results with full programmatic control.

Fire surveys from any system event

Send surveys when events change in your CRM.

Pull exactly what your app needs

Query responses, surveys and contacts securely.

Works on any stack you use

RESTful design fits CRMs, apps, and no-code tools.

Every connection is secure by default

HTTPS, signed webhooks, Basic Auth. Every request is verified.

Secure every data transfer

All traffic runs over HTTPS by default.

Verify requests come from us

Webhook signatures confirm every payload's origin.

Webhook-first design prevents unnecessary polling

Webhooks push data when it arrives, so your systems aren't making constant requests to check for updates.

Frequently asked questions

Do you integrate with other tools?
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Yes. SmartSurvey connects to the tools you already use. Embed surveys into websites and apps, sync contact data with Salesforce or HubSpot, send results to Power BI for reporting, and use the API and webhooks to build custom integrations with any system in your stack.

Is my data safe?
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Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. Data is encrypted in transit using TLS and at rest using AES. We are GDPR compliant and offer localised data storage options for organisations with specific residency requirements.

Can I try before committing to a contract?
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Yes. Sign up for a free trial and explore SmartSurvey without any commitment. You can start here.

How much does it cost?
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Pricing depends on your requirements. See our full plan breakdown.

Why choose SmartSurvey for API and webhook integrations?
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SmartSurvey gives developers full REST API access alongside signed webhook delivery, so you can build two-way integrations without workarounds. Advanced survey logic, multi-channel distribution, and live response data mean the surveys you automate are as capable as the workflows around them.

What’s the difference between the API and webhooks?
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Webhooks push data from SmartSurvey to your system the moment an event happens. The API lets your systems pull data or tell SmartSurvey what to do, such as sending a survey or updating a contact. Use one or both depending on the direction you need.

Do I need a developer to set this up?
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Most integrations need technical setup once. After that they run without ongoing work. If you use Zapier or similar no-code tools you can often get started faster. Full API and webhook access gives developers complete control.

What events can I subscribe to with webhooks?
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You can receive webhook notifications when a response is completed, disqualified, or updated. You choose which events matter and supply the endpoint URL where SmartSurvey should post the data.

Can I use this with no-code tools like Zapier?
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Yes. The API works with Zapier and similar platforms so you can connect SmartSurvey to hundreds of tools without writing any code. For custom integrations and more control, the full REST API is available to your developers.