How to write, design and distribute a survey
As important as a pleasing visual design is, an effective online survey needs to consider much more than colour palette, font selection and page layout. The structure and flow of the questionnaire, the use of smart features such as logic and piping to ensure relevant and frictionless questions, and an understanding of how best to distribute and disseminate the survey, are all important considerations.
If you are new to running surveys, or if your experience is largely limited to using paper-based offline methods, these can be daunting concepts to absorb. So if you want to research and understand your customers, employees, or any other audience, but are unsure where to start, this 10-part guide from SmartSurvey will teach you to structure, enhance, distribute and use online surveys.
You can jump in at any stage - all 10 lessons are listed below - but we recommend beginning with class 1 and working forward. And if you're still unsure how to get started we are here to help; consider using a survey template or simply get in touch.
Create an Online Survey
With the right tools, creating an online survey is easy. You can begin your research project right now, with our fully customisable online survey templates. Simply customise one of our easy to use templates with your own questions and then start sending it out to potential respondents.Start for free
UK-based with safe and secure data storage
100% personal, one-to-one online service
Trusted by leading brands worldwide
GDPR compliant with data collection