Mo Naser

CEO

Mo’s career spans over 20 years in tech and business leadership. As co founder of SmartSurvey, he brings a customer-first mindset, grounded in real-world experience helping organisations turn feedback into action. He’s passionate about making survey tools accessible, secure and brilliantly useful whether you're a small team or a government department.

Mo Naser

’s posts

Blog

Customer Service Metrics And How To Measure Them
October 31, 2025
Customer Service Metrics And How To Measure Them

Learn key customer service metrics like CSAT, NPS, and CES, and discover how you can use survey software to track, analyse, and improve your customer experience.

The Customer Exit Survey (Smart Ideas)
October 30, 2025
The Customer Exit Survey (Smart Ideas)

Discover how customer exit surveys provide critical insights into why customers leave and how to use this feedback to improve retention and growth.

Customer Survey Examples: 15 Popular Use Cases
October 29, 2025
Customer Survey Examples: 15 Popular Use Cases

Discover some popular examples of customer surveys, their benefits, and how they can help improve products, services, and customer satisfaction.

Customer Feedback Tools: A Quick Guide
October 28, 2025
Customer Feedback Tools: A Quick Guide

Learn the importance of customer feedback, explore various feedback tools, key features to look for, and how to choose the right one for your business.

Customer Effort Score Explained
October 27, 2025
Customer Effort Score Explained

Learn what Customer Effort Score (CES) is, why it matters, how to measure it, and practical tips to improve customer satisfaction and retention.

What Is Customer Sentiment?
October 26, 2025
What Is Customer Sentiment?

Discover the importance of customer sentiment, how it differs from satisfaction, and key strategies for measuring it to boost loyalty and business success.

How To Get Customer Feedback
October 25, 2025
How To Get Customer Feedback

Learn how to effectively gather, analyse, and act on customer feedback to drive business growth, improve products, and enhance customer experience.

What Is a Good Customer Effort Score?
October 24, 2025
What Is a Good Customer Effort Score?

Learn how to improve customer retention by reducing effort with Customer Effort Score (CES). Discover what makes a good CES and how to boost it.

Why Customer Experience Matters
November 3, 2025
Why Customer Experience Matters

Discover why Customer Experience (CX) is crucial for brand loyalty, trust, and growth. Learn how to enhance CX and its impact on business success.