
Mo Naser
CEO
Mo’s career spans over 20 years in tech and business leadership. As co founder of SmartSurvey, he brings a customer-first mindset, grounded in real-world experience helping organisations turn feedback into action. He’s passionate about making survey tools accessible, secure and brilliantly useful whether you're a small team or a government department.
Mo Naser
’s posts
Blog

Learn key customer service metrics like CSAT, NPS, and CES, and discover how you can use survey software to track, analyse, and improve your customer experience.

Discover how customer exit surveys provide critical insights into why customers leave and how to use this feedback to improve retention and growth.

Discover some popular examples of customer surveys, their benefits, and how they can help improve products, services, and customer satisfaction.

Learn the importance of customer feedback, explore various feedback tools, key features to look for, and how to choose the right one for your business.

Learn what Customer Effort Score (CES) is, why it matters, how to measure it, and practical tips to improve customer satisfaction and retention.

Discover the importance of customer sentiment, how it differs from satisfaction, and key strategies for measuring it to boost loyalty and business success.

Learn how to effectively gather, analyse, and act on customer feedback to drive business growth, improve products, and enhance customer experience.

Learn how to improve customer retention by reducing effort with Customer Effort Score (CES). Discover what makes a good CES and how to boost it.

Discover why Customer Experience (CX) is crucial for brand loyalty, trust, and growth. Learn how to enhance CX and its impact on business success.