Mo Naser
CEO
Mo’s career spans over 20 years in tech and business leadership. As co founder of SmartSurvey, he brings a customer-first mindset, grounded in real-world experience helping organisations turn feedback into action. He’s passionate about making survey tools accessible, secure and brilliantly useful whether you're a small team or a government department.
Mo Naser
’s posts
Blog
Learn about the importance of public consultation, how it enhances citizen engagement, and why it's key to transparent, democratic decision-making.
Discover key brand metrics to measure awareness, perception, loyalty, and equity. Learn how surveys offer insights for strategic brand growth.
Learn key customer service metrics like CSAT, NPS, and CES, and discover how you can use survey software to track, analyse, and improve your customer experience.
Discover key event metrics to track before, during, and after your event to improve engagement, measure ROI, and make data-driven decisions.
Discover best practices for UK public consultations, from legal frameworks and stakeholder engagement to effective survey design and data compliance.
How to use surveys in 'You Said, We Did' activities to gather feedback, drive change, and build trust with stakeholders through effective communication.
Discover the key strategies to enhance employee experience, boost engagement, and improve business outcomes in your organisation.
Discover the importance of customer sentiment, how it differs from satisfaction, and key strategies for measuring it to boost loyalty and business success.
In this guide to Net Promoter Score (NPS) surveys, learn how to design, distribute, and act on NPS to boost customer loyalty and business growth.
