Mo Naser
CEO
Mo’s career spans over 20 years in tech and business leadership. As co founder of SmartSurvey, he brings a customer-first mindset, grounded in real-world experience helping organisations turn feedback into action. He’s passionate about making survey tools accessible, secure and brilliantly useful whether you're a small team or a government department.
Mo Naser
’s posts
Blog
Discover key event metrics to track before, during, and after your event to improve engagement, measure ROI, and make data-driven decisions.
Discover best practices for UK public consultations, from legal frameworks and stakeholder engagement to effective survey design and data compliance.
Discover the differences between ad hoc and targeted surveys, their benefits, limitations, and when to use each for effective data collection.
Discover how customer exit surveys provide critical insights into why customers leave and how to use this feedback to improve retention and growth.
Learn about the different types of response bias in surveys, how they affect data accuracy, and practical tips to minimise their impact on results.
How to use surveys in 'You Said, We Did' activities to gather feedback, drive change, and build trust with stakeholders through effective communication.
Discover some popular examples of customer surveys, their benefits, and how they can help improve products, services, and customer satisfaction.
Learn the importance of customer feedback, explore various feedback tools, key features to look for, and how to choose the right one for your business.
Discover common example survey questions, with tips, pros and cons, and samples, to craft effective surveys that gather insightful and actionable data.
