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The Law Society is the UK’s independent professional body for solicitors. They exist to represent, promote and support all solicitors, so they in turn can help their clients.

They needed a tool to gather feedback from members and the public to follow-up on attendance at face-to face training courses, and events, in addition to online training and webinars. With the feedback they’ve gathered using SmartSurvey, they’ve been able to develop and improve future events and training, as well as obtain insight into the topics that members are interested in and want to hear more about in future.

The requirement

With approximately 350 events and around 75 live webinars per year, plus an always-available online training portfolio, the events and training team determined that they needed a solution that met the following requirements:

  • Flexibility in Question format
  • Text reports and graphs that could be downloaded
  • The capability to create branded surveys
  • The ability to re-direct visitors to TLS website
  • Data stored in the UK, and GDPR compliant
  • The ability to independently collect responses from two separate booking systems and training environments to unify reporting

The solution

Following a recommendation from a colleague, they signed up for a business account in January 2018, persuaded to do so by the UK location, the survey design flexibility, GDPR compliance, and quality of support.

They now use SmartSurvey to send delegates individual feedback surveys following all events, and have a master feedback survey for all of webinars and online training.

The results

The user-friendly nature of the app has allowed The Law Society to create over 70 surveys for events taking place between April and July 2018 and functions like Skip Logic have allowed those surveys to be built in a way that reduces the time asked of each respondent by bypassing irrelevant questions.

Using SmartSurvey has allowed The Law Society to easily collate and collect delegate feedback in a time-efficient and easily accessible way, meaning they can use statistics and quotes from delegates in the marketing for upcoming events and training. They were also able to use session feedback to help shape the content and recommend strong speakers for future conferences and webinars.

SmartSurvey is a really user-friendly survey application with a wide range of question formats and flexibility in design. Their support team are always quick to respond and it is easy to manage our account and online access for the team.

Head of Events and Training - The Law Society

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