Qualtrics alternative

No Qual-tricks. Just fast setup, real support & fair pricing

With SmartSurvey, you get everything you’d expect from an advanced survey platform plus friendly, expert help from a UK-based team that wants to help you to succeed.
A graphic showing screenshots of SmartSurvey's creation tools, data visualisations and AI analysis features.
Trusted by 600,000+ happy users

What makes people switch from Qualtrics to SmartSurvey? Here are 3 big reasons...

Go live in hours,
not months

SmartSurvey is built for ease. That means no clunky set-up, no long onboarding. Most of our customers are up and running in 48 hours instead of weeks or months.

Stop overpaying for unnecessary features

All the power, none of the padding. SmartSurvey delivers advanced functionality without the inflated costs.

Real UK support,
whenever you need it

Get in touch by phone, live chat or email, you’ll be speaking with experts who know their stuff, respond fast, and genuinely want to help.

Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Award badge: G2 High Performer Spring 2025.Award badge: G2 Milestone - Users Love Us.Award badge: G2 high performer Winter 2025.Award badge: G2 High Performer Small Business Winter 2025.

Save your time and money with SmartSurvey

Category SmartSurvey Qualtrics
Implementation time Less than 1 week Avg 2 months
Cost ££ £££££
ROI Avg 6 months Avg 21 months
Response cost £ ££££

Functionality for every single use case

Features SmartSurvey Qualtrics
Custom branding Yes. Yes.
Advanced skip logic Yes. Yes.
Multiple file export types Yes. Yes.
Powerful analysis features Yes. Yes.
Omnichannel feedback management Yes. Yes.
In-app feedback collection Yes. Yes.
Dashboards & reporting Yes. Yes.
Advanced AI feedback analysis Yes. Yes.
Enterprise-grade security Yes. Yes.
Data stored securely in UK Yes. No.
297+ integrations Yes. No.
No contracts required v. No.
Price Match Guarantee Yes. No.
Case management across all plans Yes. No.
UK-based AI model Yes. No.

Human support that’s always there for you

Category SmartSurvey Qualtrics
100% UK-based support team Yes. No.
Free migration assistance v. No.
Email and phone support (no extra cost) Yes. No.

A platform that your team will love to use and enables them to act on feedback faster

Reduce feedback analysis time by 50% with AI

Quickly transform thousands of comments into clear, actionable insights. Our AI automatically identifies key themes and sentiment across your feedback. Spend less time analyzing and more time making informed decisions.

Create beautiful surveys

Create professional surveys that match your brand. Add smart logic so each survey adapts to individual respondents, giving you better data and higher completion rates.

Close the feedback loop

Create cases from responses that need follow-up. Assign cases to your team, track status, and communicate with respondents in-app.

Turn survey data into actionable insights

Dashboards bring all your survey data together in one place. View charts from multiple surveys side-by-side, compare results across touchpoints, and share live insights with stakeholders instantly.

Trusted by leading brands worldwide

Over 500,000+ users worldwide benefit from our advanced and secure survey software.
BPP logo.
BBK logo.
NHS logo.
uSwitch logo.
Parkinson's UK logo.
Mercedes Benz logo.
Dundee City Council logo.
Department for Education logo.
Home Office logo.
NHS Oxleas logo.
Alton Towers logo.

Still comparing SmartSurvey to Qualtrics?

Book a personalised demo with one of our product experts and see how SmartSurvey makes surveys simple and affordable with industry-leading security and support.