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Why we think we're the best alternative to Qualtrics

If you operate within the UK (Europe) and perform research through online questionnaires and surveys, it’s important you comply with the Data Protection Act 1998 (DPA) and your data does not leave the EU! In addition the General Data Protection Regulation (GDPR), intended to strengthen and unify data protection, will be implemented on 25th May 2018 and organisations must ensure that they are compliant.


  • We store your data in the UK

    For companies operating the UK, compliance with the 1998 Data Protection Act is of Paramount Importance. The act stipulates that you must not transfer data “outside the UK without adequate protection”. Qualtrics data is stored in the US, and while it offers adequate protection, knowing your data is safely in the UK can offer extra peace of mind.


  • We won’t be beaten on price

    We promise to match any formal quote for a like-for-like service. Contact our accounts team for details.


  • Use your own domain

    As well as customising how your surveys look to your respondents, our business account members can use their own domain name as part of the survey link, for example www.surveys.mydomain.co.uk instead of the survey appearing at smartsurvey.co.uk.


  • Stop. Carry on

    With our “Save and continue” feature, you can allow your respondents to take a break from the survey at any time and return to it later by means of a unique link sent to them via email. When they click the link, from any device, it takes them back to where they left off.


  • Get files from your respondents

    Respondents using SmartSurvey can upload files from their own devices to your survey as part of their response. You can then view these files within SmartSurvey when viewing responses. This makes SmartSurvey a powerful tool for applications, CVs or even situations where you need respondents to send photos.


  • Free, friendly support on the phone in the UK

    If you need help, then call us any time 9AM-5.30PM in the UK to talk to our friendly, expert support team. We’re committed to solving your issues as quickly as possible to get you collecting the data you need without having to wait for a response to a support ticket or email. So, during British trading hours, there’ll always be someone available to take your call.

  • Full branding control

    Maintaining the image of your brand is important, which is why we offer a huge range of style templates for your online surveys. For people and organisations with access to more advanced coding skills, we allow the use of custom HTML and CSS to make totally bespoke “look and feel” for surveys. If you don’t have these skills, or colleagues with them, then get in touch with our account team who can help with the use of our own internal team of designers and coders.

  • One account, many users

    Business users of SmartSurvey can set up multiple users within the account, each with their own permissions and surveys. If your organisation is dealing with sensitive data, this can be important for ensuring that data is only visible to the people who need to see it.

  • Easily manage your files

    The File cabinet within you smartsurvey account makes it simple to store survey-related documents. Just upload your files to the cabinet, and then whenever you need them for your survey, you simply open up the file cabinet and select the relevant file. There’s no need for you to find somewhere else for you to host files.

Safe & Secure

Security is our most important feature
and we take it seriously

Security Features

Enable SSL encryption on any survey. Apply password protection and IP restriction on user accounts and survey responses.

ISO 27001 Certified

The highest possible standard for data security. An internationally recognised system for keeping information assets secure.

UK/EU Based Servers

All data is stored and backed up on UK/EU-based servers. You can rest assured your data never leaves the EU.

Data Protection Act

Fully compliant with EU Privacy Laws and registered under the Data Protection Act.


  • ISO 27001 security logo
  • G-Cloud supplier logo
  • Cyber essentials plus logo
  • MRS Company Partner logo
  • Information Commissioners Office logo
  • McAfee Secure site logo
  • DSS compliant logo

Get in touch

If you would like to find out more about how SmartSurvey can help your business, please call us on 0800 0937 822 or complete the form below.



  • UK-based and secure

    We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

  • Dedicated support

    Access to a knowledgeable account manager for personal assistance for when you most need it.

  • Flexible to suit your needs

    Our friendly design team is on hand to assist with any bespoke design and custom development requests.

  • We’ll go that extra step

    We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

UK-based with safe and secure data storage

100% personal, one-to-one online service

Trusted by leading brands worldwide

GDPR compliant with data collection

Send us a message

Book Your Live Personalised Demonstration

Request a free live and personalised demonstration of SmartSurvey. One of our friendly team members will talk you through the software and answer any questions.