Our logo
The SmartSurvey logo is available in colour and mono versions for use on light or dark backgrounds. The primary full-colour logo on white should always be used where possible.
Our primary logo:
Our tick icon:
Download our logo and icon files.
Logo versions
The SmartSurvey logo is available in colour and mono versions for use on light or dark backgrounds. The primary full-colour logo on white should always be used where possible. The icon is not a substitute for the logo and is only used for avatars, favicons and similar applications.
Correct logo use
Always insert the downloadable logo artwork where required; never try to re-create the logo in your own software.
Never use the logo in body copy as a replacement for plain text. Where our name appears in copy, it should be entered as “SmartSurvey” with no space between the two words.
Clear space
The logo should always have a minimum amount of space around it, equal to the height of the uppercase S.
To ensure the icon is visually balanced and adaptable for all placements, it must have sufficient clear space so it fits neatly within both circular and square containers.
Logo clear space:
Icon clear space:
Logo misuse
It is important to use the logos correctly and consistently.
- Do not squash or stretch the logo
- Do not rotate the logo or display vertically
- Do not rearrange the elements of the logo
- Do not change the colours of the logo
- Do not redraw the logo with different graphics or fonts
- Do not use the logo on a background with poor contrast
- Do not put the logo in a container or box
- Do not add drop-shadows or other effects to the logo
- Do not change the position of the icon from left to right
Colour palette
Our primary brand colours are Smart Orange and Smart Blue.
Smart Orange
Hex: #F35321 | CMYK: 0, 67, 81, 0 | Pantone: 172
Smart Blue
Hex: #001E41 | CMYK: 100, 54, 0, 75 | Pantone: 282
