Customer Experience

Get up to speed with the latest insights and news from SmartSurvey.

Philip Cleave

17 May 2022

How To Develop A Customer Experience Strategy

Having got to grips with what a CX strategy is in the first part of our CX exploration, including how ... Read more

Customer Experience, Know-how

Philip Cleave

5 May 2022

What Is A Customer Experience Strategy?

From product differentiation and pricing strategies to cross selling, improving customer service and more. There are many strategies businesses can ... Read more

Customer Experience

Philip Cleave

29 Apr 2022

Why Measure Customer Satisfaction? 

To answer this question, you need to get back to basics and think about what’s most important to your business. ... Read more

Customer Experience

Philip Cleave

15 Mar 2022

What Is Net Promoter Score?

Keeping customers satisfied and loyal is a key aim for businesses everywhere. The belief being the more satisfied and loyal ... Read more

Customer Experience, Know-how

Philip Cleave

8 Mar 2022

What Are Customer Touchpoints?

No matter what type of business, or industry you operate in, your customers will typically go through a series of ... Read more

Customer Experience

Philip Cleave

14 Jan 2022

What is Customer Onboarding?

When it comes to relationships, we all know the importance of creating a great first impression. Just consider all the ... Read more

Customer Experience, Know-how, Use Cases

Philip Cleave

7 Dec 2021

Single Customer View

In today’s digital age organisations have more information about us than ever before. They are also continually looking for new ... Read more

Customer Experience

Philip Cleave

4 Nov 2021

Omnichannel vs Multichannel: Why It Matters for CX Surveys

While many of us will be familiar with the term customer experience (CX) and its importance to driving brand loyalty ... Read more

Customer Experience, Know-how

Philip Cleave

28 Jul 2021

Measuring Customer Loyalty

Wouldn’t it be great if after making their first purchase, more of these same customers kept returning to your business? ... Read more

Customer Experience

Philip Cleave

20 Jul 2021

Developing a More Human Approach to Customer Support

With today’s ever more competitive marketplace, it’s no longer enough for businesses to rely solely on product quality and the ... Read more

Customer Experience

Philip Cleave

11 Nov 2020

What Is Customer Experience?

Modern customers no longer base their loyalty solely on price or product, but rather the experience they receive from a ... Read more

Customer Experience

Philip Cleave

30 Jun 2020

5 Customer Questions That Can Deliver Real Value For Your Business

Over the last few years the importance of customer experience and satisfaction has grown significantly. Many organisations even consider it ... Read more

Customer Experience, Know-how, Questions

Philip Cleave

31 Jan 2020

Improving Customer Experience With Surveys And Customer Feedback Loops

Considering that 79% of customers are more likely to make another purchase from a company that provides them with a ... Read more

Customer Experience, Know-how, Use Cases

Philip Cleave

14 Nov 2019

6 Ways to measure customer satisfaction

Savvy business leaders enhance customer satisfaction by tracking several mission-critical key performance indicators (KPIs). Businesses lose valuable loyal customers every ... Read more

Customer Experience

Philip Cleave

1 Oct 2019

Top Tips to Better Measure Customer Satisfaction

Unsatisfied customers can be extremely costly to your business. According to a recent study up to 80% of customers would ... Read more

Customer Experience, Know-how

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